Perilaku Konsumen Dan Upayanya Dalam Pelayanan Prima Bagi Pelanggan

Abstract

Service Excellent, now has become a necessity for all lines of business, micro, retail, commercial and corporate, and now the success of a business occurs because entrepreneurs have to pick up their customers, so customers will always feel pampered in fulfilling everything their needs. A business failure occurs because customers are disappointed so they look for alternatives to other similar products. Consumers increasingly dare to protest and complain when the service they get is bad. Consumers have higher standards of service and satisfaction which means it is increasingly difficult for consumers to feel satisfied. The consumer approach to being loyal (customer loyalty) should be based on customer needs carried out carefully, focused, systematically and effectively. quality service and always done re-engineering services in a manner that is expected to be able to satisfy customers and always try to make customers who are always defending their company (advocate).

Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Shopee di Kota Singaraja

“…Menjaga loyalitas pelanggan sangat penting dalam berbisnis hal ini untuk keberlangsungan jangka panjang. Untuk itu, perusahaan dapat memenuhi keinginan dari pelanggan seperti dengan memberikan pelayanan dan pengalaman yang positif ke palanggan dan nantinya dapat mengakibatkan pelanggan tertarik untuk belanja kembali (Suryadi, 2019). Menurut anggapan Griffin (2013:4) yang mempengaruhi loyalitas pelanggan meliputi kualitas produk, pengalaman, kepercayaan, dan kualitas layanan yang diberikan kepada pelanggan.…”

Analyzing the Effect of Prime Services Provided by Hajj And Umrah Organizing Section at the Ministry of Religion Office in Pariaman Municipality on Prospective Hajj Pilgrim’s Satisfaction

“…Thus, it is highly crucial that prime services give satisfaction to customers and help build their trust to the company. Furthermore, prime services are the ones that serve wholeheartedly where attempts are made to serve with skills, attitudes, appearance, attention, actions, and responsibility from the employees (Eko Subandi & Hendrawan Prasetyo, 2019).…”