Performing Online and Offline: How DJs Use Social Networks

Abstract

Abstract. Music and online Social Network Sites (SNS) are closely intertwined in popular culture, but we know relatively little about how performers use and take advantage of such social systems. This paper investigates this space by exploring how professional DJs leverage SNS in their work. It adopts a long term mixed-methods ethnographic approach encompassing semi-structured interviews, supported by studio visits and participant observations. Results revealed that DJs used SNS for connecting to their audiences; promoting their work; receiving peer feedback; discovering content and keeping abreast of their field; and organizing and coordinating events. We further interpret our findings in the context of issues DJs highlighted about their professional practice and technology, and our observations; and draw out design implications for future music orientated systems and services.

A Multi-Touch DJ Interface with Remote Audience Feedback

“…This is not surprising, given the lack of traditional means of feedback gathering when performing remotely. One DJ noted that he had a high interest in knowing where the feedback originated from and consequently how credible it was (random listeners vs. friends/other DJs), corroborated by Karnik et al [6]. All DJs preferred more vague remote feedback during a local performance (i.e.…”

“…Previous work [4,5,6] indicates that DJs have an innate desire to please audience members through their performance, and as a result gather both indirect and direct feedback by observing them. Although some forms of more direct feedback (e.g.…”

“…Karnik et al [6] present an ethnographic study of how DJs use social media as part of their work. In contrast to our work, their focus is exclusively on the use of social media outside of a live performance context.…”