Performing Gender and ‘Old Age’: Silvering Beauty and Having a Laugh

Dolan, Josephine

doi:10.1057/978-1-137-58402-1_4

Cited by 6 publications

(5 citation statements)

References 26 publications

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“…In the Non-Issue, women's success is explicitly tied to how well they manage their ageing appearances through consumerist imperatives (see, e.g. Dolan, 2017;Fairclough, 2012). In Figure 1, which is the front cover of the issue, we see well-respected and successful celebrity actor, activist, feminist, author and brand ambassador of L'Oréal, Jane Fonda.…”

Section: Self-managing the Ageing Body (And Face)mentioning

confidence: 99%

“…Hence, by using the word 'silver', the magazine draws on the cultural construction of the 'silver vixen' in opposition to 'grey' and its negative associations with ageing, suggesting that women's ageing is indeed no longer an issue and should be seen as something positive and attractive. As Dolan (2017) argues, silvered female stars such as Mirren, who seemingly appear untouched by old age, are held up as successful agers and embodiments of later-life style and glamour. Their authentic styles are here used as a symbol of opposition against socially accepted norms of dress, to make them more visible.…”

Section: Representing Older Women Through a Discourse Of Punk Rebelli...mentioning

confidence: 99%

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‘It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue

Kenalemang-Palm

2023

European Journal of Cultural Studies

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Older female celebrities are increasingly visible in popular media culture, but what kinds of representations are being offered? By deploying a feminist intersectional perspective and adopting Multimodal Critical Discourse Analysis (MCDA), this article interrogates how British Vogue’s Non-Issue communicates ideas and values about ageing and how the magazine constructs discourses through which women’s ageing is understood. The analysis shows that the Non-Issue represents older women as radical and empowered subjects. The rhetoric of freedom and choice, central to postfeminism, is prominent in the magazine and aligns with neoliberal discourses of successful ageing. Such discourses encourage women to confine themselves to never-ending, rigid forms of self-surveillance, self-monitoring and self-disciplining that ultimately subject the older female body to a ‘new’ set of bodily inscriptions and prescriptions that reinforce patriarchal standards of beauty. These standards of beauty are, however, challenged in the magazine through a recuperated do-it-yourself discourse of punk spirit rebellion that works to commodify women’s empowerment, yet still reduces women to how they look.

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Section: Self-managing the Ageing Body (And Face)mentioning

confidence: 99%

Section: Representing Older Women Through a Discourse Of Punk Rebelli...mentioning

confidence: 99%

‘It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue

Kenalemang-Palm

2023

European Journal of Cultural Studies

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“…A pesar de todo, como acaba de apuntarse, desde inicios del presente siglo el cine empieza a ser más inclusivo respecto a la ancianidad, y, en consecuencia, aumenta la investigación en torno a la representación que las películas hacen de la vejez. Los temas predominantes suelen ser la jubilación, la enfermedad, la dependencia y la muerte, las relaciones familiares, la amistad, el propio envejecimiento y la soledad en esta etapa vital, pero también, de manera notable en los últimos años, el lugar que ocupan las mujeres mayores (Martín García, Marcos Ramos y González de Garay, 2022;Guarinos Galán, 2021Zecchi, Medina, Moreiras-Menor y Rodríguez, 2021;Medina, 2019;Núñez Domínguez y Pinazo-Hernandis, 2019;Richardson, 2019;Zurian, Menéndez Menéndez y García-Ramos, 2019;Aguilera-Velasco, Acosta-Fernández y Franco-Chávez, 2018;Leoz Aizpuru, 2018;Aguilar Medina, 2017;Martínez Riera, 2017;Dolan, 2017;Klein, 2016;Núñez Domínguez, 2013;Pinazo Hernandis, 2013;Cohen-Shalev, 2012;Chivers, 2011;Genovard y Casulleras, 2005;Markson, 2003). Asimismo, de manera más tímida hasta muy recientemente, las relaciones afectivo-amorosas, incluyendo la sexualidad, han sido objeto de diversos estudios (Liberia Vayá y Cobo-Durán, 2021;Medina Bañón y Zecchi, 2020;Mazzucchelli Olmedo y Arévalo Salinas, 2019;Zecchi, 2019aZecchi, , 2019bZecchi, , 2017Zecchi, , 2014Zecchi, , 2006Medina, 2017;Roldán-Larreta, 2018;Bildtgard, 2000).…”

Section: Marco Teóricounclassified

La representación fílmica del sexo en la vejez: un estudio de casos en el cine contemporáneo

Vayá

Durán

2023

FJC

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¿El erotismo y el deseo sexual se extinguen con la edad? Si se toma como referencia el cine, la respuesta es un sí casi rotundo a juzgar por las escasas ocasiones en las que este medio se ha permitido, a lo largo de sus más de 120 años de historia, romper con un tabú cultural tan arraigado. Sin embargo, en los últimos tiempos llama la atención el estreno de un buen número de filmes que no solo incluyen como parte de sus tramas la sexualidad en la vejez, sino que la muestran de manera cruda, poniendo ante los ojos del público una realidad todavía muy incómoda pese a que el discurso institucional contempla el sexo entre las claves del envejecimiento activo que promueve. En esta dirección, el presente artículo presenta los resultados de un estudio exploratorio sobre la representación que el cine del siglo XXI hace de la sexualidad en la tercera edad. Para ello, se lleva a cabo un recorrido por distintas películas trazando una panorámica general y posteriormente se realiza un análisis en profundidad de dos de los filmes más transgresores respecto al objeto de estudio: En el séptimo cielo (Andreas Dresen, 2008) y El diablo entre las piernas (Arturo Ripstein, 2019).

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“…The UK Advertising Standards Agency is of the opinion that it is unethical to use touching upphotosinadvertisements (Whelan,2018).TwoadvertisementsofL'Oréalwerebannedbythe agencystatingthattheadvertisementsweremisleading.OneadvertisementfeaturedJuliaRoberts promotingTeintMiracle,anewLancomeskinproduct.Theproductclaimedtoprovide"luminosity totheskin".Themodel,ChristyTurlingtonfeaturedintheotheradvertisement.Theadvertisement promotedacosmeticconcealercalledEraserthatpromisestohidewrinklesandskindislocation.It wasassertedbyL'Oréalthattheadvertisementdidnotexaggeratetheproducteffectivenessanditwas notmisleading.However,thelogicdidnotconvincetheUKAdvertisingStandardsagency (Dolan, 2017).Itisdebatablewhetherconsumerswantrealisticimagesandmeasuredpromisesorwhether theyactuallypreferandwanttoseeexaggeratedclaimsandunrealisticimagesofbeauty.…”

Section: Cosmetics Industry and Unethical Advertising Practicesmentioning

confidence: 99%

Socially-Responsible Marketing Communications

Mandal

2021

Journal of Media Management and Entrepreneurship

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Companies require generating revenues and profits to sustain in the competition and to achieve business excellence. At the same time, companies should be aware about and acknowledge the responsibilities towards their target markets and the society at large. Companies do socially responsible target marketing and marketing communications to communicate about their offerings to target markets. They adopt and communicate socially responsible advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt marketing communications for social causes which include socially responsible sales promotion and personal selling. Companies should respect consumer privacy and security and ensure consumer safety. Various stakeholders want to be assured that businesses care about their welfare and are working towards ensuring it. Businesses should also ensure welfare of the society at large. This will allow them to achieve business excellence and to stay ahead in the competition.

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Performing Gender and ‘Old Age’: Silvering Beauty and Having a Laugh

Cited by 6 publications

References 26 publications

‘It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue

‘It takes a long time to become young’: A critical feminist intersectional study of Vogue’s Non-Issue

La representación fílmica del sexo en la vejez: un estudio de casos en el cine contemporáneo

Socially-Responsible Marketing Communications

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