“…Instead, Vietnam, including the regime, becomes a lesser evolved Other suffering from ‘underdevelopment’. This idea, critiqued by post‐development scholars (Kothari et al ., 2019), suggests a historical backwardness vis‐à‐vis more developed European cultures (Ziai, 2013; Lee, 2020). To help overcome this backwardness, policy solutions therefore entail good guidance from the EU through the trade agreements, as well as through complementary development programs, to adopt European norms such as ecological sustainability, equal opportunities, individual gender equality, pluralistic independent civil society, and so on.…”