Performance of Events Management Service Providers within the Weddings Subsector, in Nairobi County, Kenya

Abstract

Introduction Event management is the application of project management concepts to the planning and realization of social occasions (Kimani, 2014). It is the process of planning, preparing and producing an event (Lopacinska, 2013). Wabuyele (2017) traces the history of event management industry to the 19 th century when it first became formalized as a profession. The industry developed out of the need for accommodating, refreshing and entertaining guests (Owusu-Mintah & Dacosta, 2017). The industry has witnessed rapid growth in recent decades (Kashef, 2015). Today, the event management industry has become an important contributor to economic growth in many nations. The global event management industry is valued in billions of dollars as more than 500 billion US dollars is spent annually on planned events around the world (Wanjiru, 2012). For instance, events are an important contributor to the British economy, with the sector currently adding a net worth of between￡22 billion and ￡36 billion per annum to the