Performance of aging consumers in an e-commerce product choice task: The role of working memory and decision strategies
Klara Rydzewska,
Radosław Nielek,
Justyna Pawłowska
et al.
Abstract:Over the past two decades, there has been a growing interest in research on aging and the decision-making behavior of older consumers. The subject of this article is multi-attribute decisions made using product comparison, a widely used functionality of many e-commerce stores. Studies on cognitive aging have established a negative relationship between age and accuracy in multi-attribute choice tasks; however, works in informatics (Human-Computer Interaction, UX research) have not accounted for how individual u… Show more
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