“…Prior research has established that conflicts among different firms or divisions within a firm are caused by their fundamentally different interests (Balasubramanian & Bhardwaj, ; Hutchison‐Krupat & Kavadias, ; Li & Atkins, ; Mihm, ; Narayanan & Raman, ; Siemsen, ). For example, a firm's manufacturing division incurs manufacturing costs and therefore primarily aims to minimize costs (Li & Atkins, ), whereas a firm's marketing division aims to maximize revenue (Natter, Mild, Feurstein, Dorffner, & Taudes, ; Balasubramanian & Bhardwaj, ).…”