The automotive paint industry is very dependent on the automotive vehicle industry, whether it is two-wheeled or four-wheeled. Competition between the paint industry is currently getting tougher with the growth of several new companies, for that the company needs to know the level of productivity of the company so that the company can compete with the hope that the higher level of productivity then the company can provide competitive prices. This study measures productivity based on company KPI using the objective matrix method. The results of the study found that the company's productivity is quite low and continues to decline. Production often does not reach the target, which results in many products having empty stock, not achieving the output due to a complicated approval process, this condition affects many instabilities in other aspects such as overtime, waste, and electricity.