“…The best predictor of medal share at the Olympics, for example, is gross domestic product per capita (Rathke and Woitek 2008). Cast in this light, it seems the promotion of anti-doping as a vehicle to create 'fairness' in sport masks more profound inequities (Hemphill 2009). Claiming that the anti-doping policy can somehow compensate for even part of the structural unfairness of Olympic competition seems ambitious (Lippi et al 2008).…”
mentioning
confidence: 97%
“…The general aim of the anti-doping policy, gleaned from the discourse around antidoping (Foster 2001, Hemphill 2009), is the elimination of doping to protect the integrity of sport. In this respect, anti-doping policy was designed to protect the spirit of sport and eliminate doping altogether to achieve this objective.…”
“…The best predictor of medal share at the Olympics, for example, is gross domestic product per capita (Rathke and Woitek 2008). Cast in this light, it seems the promotion of anti-doping as a vehicle to create 'fairness' in sport masks more profound inequities (Hemphill 2009). Claiming that the anti-doping policy can somehow compensate for even part of the structural unfairness of Olympic competition seems ambitious (Lippi et al 2008).…”
mentioning
confidence: 97%
“…The general aim of the anti-doping policy, gleaned from the discourse around antidoping (Foster 2001, Hemphill 2009), is the elimination of doping to protect the integrity of sport. In this respect, anti-doping policy was designed to protect the spirit of sport and eliminate doping altogether to achieve this objective.…”
“…59-86, 135-152, van Hilvoorde et al 2007 which might equally suggest a heroic role for sports physicians and sports scientists. The paradoxical role of science and technology within sport is reflected in literature concerned with the role of performance enhancement in sport (Morgan 2009, Partridge 2011) and the ethical basis for existing anti-doping regulations (Savulescu et al 2004, Kayser et al 2007, Hemphill 2009, Gleaves 2010. Such philosophically led discussion is complemented by literature on what might be called the culture of performance enhancement or the experiences of elite athletes within which athletes go to great lengths (or are coerced into going to great lengths) to win especially when careers depend upon it (Christiansen 2010).…”
“…To reiterate, the necessary components of any practice with internal goods and standards of excellence are the virtues of justice, courage and honesty (MacIntyre, 2013). The efforts of the players to achieve and even extend the standards of excellence are intelligible and legitimate only within the context of certain shared purposes and acceptable means in the sport practice community (Hemphill, 2009). If gambling is construed as illegitimate for players, club and other AFL officials, then its endorsement and promotion of gambling contravenes its own standards of excellence and internal goods.…”
Section: Live Gambling Odds Advertising During Televised Footy Games mentioning
The Australian Football League (AFL) is the premier sporting competition in Australia in terms of capital outlay, breadth of industry associations, public consumption, and arguably cultural significance. The AFL competition is now a domain of specialisations and interests, which provides vast opportunity for both sporting and non-sporting institutions seeking to utilise the game to capitalise on a society of consumption, entertainment and risk. AFL officials expect high standards of their players both on and off the field. These standards are expressed in various forms of Codes and Policies. Off field player misconduct is an ongoing concern not escaping media attention, which is a resounding indication more needs to be done by the AFL to improve responsible player character development. Whether the current education programmes are sufficient to meet the AFL's own expectations is the central issue addressed in this chapter. As it stands AFL governance is deficient on several counts. In this chapter I will focus on three governance deficiencies: firstly, the AFL Illicit Drug Policy (IDP) contains unnecessary inconsistencies relative to its primary purpose; secondly, the present measures undertaken to ensure players have appropriate education to achieve the expected character development are far from efficacious and so arguably can be vastly improved; and thirdly, the promotion of live-odds gambling during televised games is culturally problematic and inconsistent with its own demands. The ethical grounds central to this investigation are 'fairness' and 'cultural influence'. In order to resolve some of its governance concerns I will explain why the AFL should be characterised as a practice-community and as such should adopt a comprehensive virtue and value-based compliance ethical education programme consistent with its own vision and conduct expectation of its players and officials. I will argue that the AFL as a practice community is much more than simply a game, given its cultural influence, commercial associations and community programmes.
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