Four decades ago, Whyte (1956), described how a new human expression had become universally evident. This was the notion of the 'Organisation Man', an early corporate culture characterised by the middle ranks of managers in large organisations, who were subject to a 'social ethic'. Under the original conception gender was not an issue. However, in a contemporary view of human resource management (HRM) and corporate culture, it has become crucial to understanding both notions of competitive advantage, and the thesis and influence of commitment in the literature and the workplace.This article deals with some issues of women and the organisation man/corporate culture thesis. Unlike many studies (e.g. Fletcher et al, 1993), there is a need to make a distinction between women and men concerning their perceptions and roles. A need to clarify the changes that have taken place in relation to the corporate culture thesis. The analysis in this paper is based on initial research material. It deals with the above issues in relation to gender in contemporary society, asking as it does, if the notion of corporate culture has changed to one where both men and women are implicated in the project at a full, emotional level.Keywords: Femininity; Gender; Management; Organisational Culture; Performance Appraisal; Sexuality; Women Introduction 1.1 The 'social ethic' in management practice Whyte (1956) described forty years ago was then a new universally evident organisational expression. It was the notion of Organisation Man (OM), an early corporate culture (CC), characterised by the middle ranks of managers in large organisations. Whereas the Protestant Ethic had emphasised individual salvation through hard work, thrift and competitive struggle (Weber, 1985), the social ethic hinged on three principle factors:1. A belief in belongingness as the ultimate need of the individual; 2. A belief in the application of science to achieve belongingness -to the group and organisation; 3. A belief in the group as the source of creativity.
1.2This sense of belongingness was akin to undertaking organisation vows, and in practice meant that members were more deeply beholden to their organisation than ever before. The OM rhetoric expressed notions of loyalty and singularity, whereas the present CC thesis focuses on loyalty, harmony and relationships between individuals as the goal.
1.3With OM, a 'special sort of person' arose, one who was reliable, and one whose personality and loyalty were subordinated to the organisation (Thompson and McHugh, 1990). This was very much a deterministic perspective of working individuals, based on notions of the organisation as a 'foundation of safety'. In return for loyalty, 'obedience' and identifying their goals with the organisations, individuals were offered job security and long-term careers. It is the contemporary notion of engendering obedience and commitment that is under scrutiny here. This is not overt, but a subtle version.