“…Some recent studies have shown how culture affects the way people view faces: Western observers normally tend to look longer to the eye region (reflecting the use of analytic perceptual strategies), whereas East Asians tend to focus more on the nose region (possibly reflecting the use more holistic perceptual strategies; Blais et al, 2008 ; Caldara et al, 2010 ; Fu et al, 2012 ; Hills and Pake, 2013 ). While some studies found that these cross-cultural variations in scanning strategies do not differ for own- compared to other-race faces ( Blais et al, 2008 ; Caldara et al, 2010 ; Hills and Pake, 2013 ), other studies showed that these variations are modulated by face race (East Asian participants: Fu et al, 2012 ; Hu et al, 2014 ; Western participants: Goldinger et al, 2009 ; Wu et al, 2012 ; McDonnell et al, 2014 ). Western participants were found to make more fixations on the eye region of same-race faces compared to other-race faces, and to fixate longer the nose and mouth region of Asian compared to Caucasian faces (e.g., Goldinger et al, 2009 ); they are also reported to make a larger number of shorter fixations while exploring own-race compared to other-race faces, suggesting the use of more active scanning strategies for the former than the latter (e.g., Wu et al, 2012 ).…”