Perceptual maps analysis for organic food consumers in China: a study on Shanghai consumers

Chinese consumers’ willingness to pay for organic foods: a conceptual review

“…Previous studies have indicated that certified organic food products only account for 0.08% of all the total foods consumed in China (Yin et al, 2010) and the fact that China is an emerging economy, price is a major barrier in purchasing these certified foods (Paull, 2008). The organic labels compete strongly with the green food label in terms of image, and positioning in the market, and this brings confusion (Marchesini et al, 2012).…”

“…Despite the vast literature on organic food consumption, on who buys and the reason why they buy, there is very little known about organic food consumption in China. One qualitative study found that Chinese consumers perceive organic food as healthy and safe but costly (Marchesini et al, 2012). Another exploratory study indicated that Chinese consumers are driven less by altruistic motivations such as animal welfare, support for small scale farmers and environmental preservation as compare to individualistic motivations (Sirieix et al, 2011).…”