“…For the direct effect, many studies in different industries have shown that service quality is an antecedent to behavioral intentions (Li, Huang, & Yang, 2011;Boshoff & Gray, 2004;Bou-Llusar et al, 2001); Parasuraman et al, 1985Parasuraman et al, , 1988Zeithaml et al, 1996). In health care settings, many evidences have also shown that the direct impact exists (Wu, Liu, & Hsu, 2008;O'Connor, Trinh, & Shewchuk, 2000;Gooding, 1995). When customers' perception of service quality are high, the behavioral intentions are favorable, which strengthen their relationship with the organization.…”