Perceptions of Fair Treatment of Animals Moderate Attitudes toward Conservation Endorsement
Jennifer Bruder,
Taeyong Park
Abstract:This study aims to understand how, if at all, moral beliefs or stances predict endorsement of conservation for threatened species. Especially, this study focuses on fairness as the most relevant moral belief system and explores how stances on fairness interact with animal familiarity and animal liking to predict conservation endorsement. The study includes respondents from 6 cultural groups: the Arabian Gulf, Middle East and North Africa, Sub-Saharan Africa, South Asia, South East Asia as well as so-called WEI… Show more
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