Perceptions and challenges of blockchain adoption in tourism industry: a study on trust, privacy and security
Manuel Pedro Rodríguez Bolívar,
Fabiana Sepe,
Luana Nanu
et al.
Abstract:Purpose
This study aims to investigate the perceptions of service providers in the travel and hospitality industry toward the adoption of blockchain technology (BCT), focusing on its impact on consumer experiences and expectations, especially in terms of trustworthiness and the management of privacy and security concerns.
Design/methodology/approach
The research used a quantitative methodology, collecting data from 135 industry practitioners across five tourism sectors (lodging, connected industries, entertai… Show more
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