Perceptions about Gossip and Rumours in Academic Organizations

Abstract

Gossip and rumour, as forms of informal communication in academic organization have attracted little research attention in the literature. This paper examines the perceptions of Turkish academics of gossip and rumours, gossip topics and their relationship with certain organizational cultural issues. A web-based questionnaire was sent to 356 academics working in the communications field. The findings revealed that gossip and rumours are quite common in academic organizations. Internal gossip and rumours are perceived to be more common than the external gossip and rumours. Gossips and rumours about the management and the personnel rights are among the top topics. On the other hand, academics generally have negative opinions about gossip and rumours. However, such negative opinions about gossip and rumours were found to decrease when the perceived organizational democracy and internal communication levels increase. It is clear that academic administrators may not cope with gossip and rumours successfully unless they improve democratic participation and internal communication.