Perception of Social Media as a Source of Relevant Information

Vranešević, Tihomir; Perić, Nenad; Marušić, Tajana

doi:10.2478/zireb-2019-0016

Cited by 8 publications

(10 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Social media also refers to networks or websites that support the development of social associations between people from different backgrounds (Joseph et al ., 2020). Currently, the business community applies social media channels such as Facebook, WhatsApp, Instagram, Twitter, Viber, Messenger, tick talk and YouTube to support business operations especially in marketing and promoting business products (Vranešević et al ., 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…It looks at the application of social media platforms, pages and channels by different stakeholders such as the entrepreneurs, business owner–managers, customers, the government and the general society (Trifiro and Gerson, 2019). In the last fifteen years, Facebook, Instagram, Twitter, WhatsApp, Viber and Messenger are the commonly used social media channels and applications by people in different contexts such as education, health, public and business sector (Vranešević et al ., 2019). This suggests that the business fraternity mostly use Facebook to support business operations as compared to other social media channels and applications.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda

Sendawula

Kimuli

Turyakira

et al. 2022

AJEMS

View full text Add to dashboard Cite

PurposeThe purpose of this study is to investigate the influence of social media, perception, readiness and usage on sustainable growth of micro and small enterprises (MSEs) in Uganda.Design/methodology/approachThis study is cross-sectional and adopted a mixed method approach. Data was gathered through a questionnaire survey of 212 business owner–managers that are members of the Uganda Small Scale Industries Association (USSIA) and engaging 8 business managers in the in-depth interviews to support and strengthen the quantitative results. Data analysis was done using statistical package for social sciences (SPSS.24) and Atlas ti.8.FindingsThe study reveals that social media perception, readiness and usage positively influence sustainable growth of MSEs in Uganda. However, the insufficient soft and technical skills, lack of devices such as computers and smartphones and the high cost of Internet data undermine the usage of social media by business owner–managers for sustainable growth of their businesses.Practical implicationsThe findings demonstrate what policymakers, social media operators and business owner–managers need to do to enhance integration of social media platforms and channels into the operations of MSEs in Uganda.Originality/valueThis study adds to existing literature on social media technology in MSEs with evidence from Uganda. The study results are likely to foster usage of social media as policymakers and social media providers will come up with appropriate strategies to unlock the social media potential of the business owner–managers for sustainable business growth in Uganda.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda

Sendawula

Kimuli

Turyakira

et al. 2022

AJEMS

View full text Add to dashboard Cite

show abstract

“…This suggests that the context in which students live (society) and learn (university) has a great deal of influence on the type of SMS that should be used for learning. Similarly, a survey showed that students from Serbia prefer to use Facebook SMS more than others, because it is good for e-commerce, while students from Croatia preferred Twitter because it is easy to get political updates (Vranešević, Perić, & Marušić, 2019).…”

Section: Materials Studied: Students' Experiences Of the Use Of Smsmentioning

confidence: 99%

Are Social Media Sites a Platform for Formal or Informal learning? Students’ Experiences in Institutions of Higher Education

Mpungose

2020

IJHE

View full text Add to dashboard Cite

By being oblivious to the recent paradigm shift from formal learning to informal learning platforms, higher education institutions (HEIs) disadvantage student learning in the digital age. With the aim of bringing awareness of the need to shift from the use of learning management systems (LMS) to social media sites (SMS), this study explores students’ experiences of the use of SMS for learning science modules. This qualitative interpretive case study was carried out at two universities, with electronic reflective activities, Zoom focus group interviews and WhatsApp one-on-one semi-structured interviews used to generate data. The sample was a total of 47 students purposively selected from science modules in a teacher education programme at two schools of education, one in South Africa and one in the United States of America. Data were thematically analysed and framed by social constructivism and connectivism. Findings indicated that learning of science modules is mainly through LMS, at the expense of SMS which are preferred by the students. The study concludes that since SMS are used effectively for students’ communication and collaboration outside of the lecture hall, then HEIs need to shift to thinking about bringing these SMS inside and putting them to use for effective learning.

show abstract

“…Danas Facebook predstavlja najveću bazu podataka o ljudima koja je ikad postojala i u potpunosti je promenio način na koji milioni ljudi svakodnevno komuniciraju (Marušić, 2021). Ono što je karakteristično za Facebook jeste njegov vrtoglavi brzi razvoj, kao i uništavanje konkurencije, imajući u vidu da je Facebook kupio većinu svoje konkurencije i procenjuje se da ga danas koristi oko 1/3 svetske populacije (Vranešević et al, 2019;Wilson et al, 2012), o čemu svedoče podaci prikazani u grafikonu 2.…”

Section: Facebookunclassified

Advertising on Facebook social network

Đuričanin¹,

Gašić²,

Veličković³

et al. 2021

Bizinfo

View full text Add to dashboard Cite

The exponential growth of users on social networks around the world has led companies to explore effective ways of their presence on social networks. Accordingly, the trend of advertising as one of the most important forms of communication mix has changed and now companies are mainly focused on advertising on social networks. There are many social networks that companies can use for advertising, however, this paper points to the importance of advertising through the social network Facebook, given the fact that Facebook is the largest and most popular social network in the world and is the perfect marketing tool with a built-in advertising system, allows businesses to use each user's information for targeted advertising. Hence, Facebook is the most dominant social network for advertising, which every company should take into account when creating marketing strategies, in order to gain and maintain a competitive advantage and maximize business success. The paper presents secondary data that clearly indicate that Facebook is the social network that has the most potential for advertising, reaching and engaging consumers, which is supported by a discussion of the results of empirical research.

show abstract

Perception of Social Media as a Source of Relevant Information

Cited by 8 publications

References 13 publications

Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda

Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda

Are Social Media Sites a Platform for Formal or Informal learning? Students’ Experiences in Institutions of Higher Education

Advertising on Facebook social network

Contact Info

Product

Resources

About