Perception of Pranks on Social Media: Clout-Lighting

Jarrar, Yosra; Awobamise, Ayodeji O.; Nnabuife, Sheila Ogochukwu; Nweke, Gabriel E.

doi:10.29333/ojcmt/6280

Cited by 7 publications

(6 citation statements)

References 24 publications

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“…According to Nwabueze and Ikegbunam (2015), the Internet, has become one of the most significant means of reaching out to people and has overtaken other traditional tools of communication and interaction. Jarrar et al (2020) explained that the Internet being a crucial medium, is often accompanied by myriads of trammels, those of which are associated with how facets like anonymity and distance within the online space have paved the way for the emergence of 'virtual dogmas' like cyberbullying, clout-lighting, and other social deviances that have become much more prevalent in recent years. It is therefore not farfetched to assume that the emotional intelligence (EI) of the Internet/social media users will highly correlate with how they make use of social media as well as the mannerisms that they choose to engage with on social platforms.…”

Section: Introductionmentioning

confidence: 99%

Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

Jarrar

Awobamise

Nweke

et al. 2022

ONLINE J COMMUN MEDIA TECHNOL

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In the midst of an ever-changing world that we inhabit today, many facets that were once viewed as ‘intruding’, ‘alien’, or utter anomalies, have turned into integral linchpins of our day-to-day lives, and without them, the modern dynamics of human essence are portrayed as incompetent. Amongst those pivotal factors are the emergence of the Internet, social media platforms, and the inevitable ascendancy of the virtual world. That is, the perception of what is deemed incongruent is primarily dependent on how well one seems to utilize social media, as it is the cutting edge of the contemporary means of social evolution. Indeed, the conception of social engagement has become completely novel nowadays from what it was in the past, and despite the fact that communication has been altered to fit ‘electronic screens’, it has facilitated the mechanisms of communication in a way that is simply undeniable. Howbeit, on the other hand, this cacophony of interactive tools has created one of the virtual world’s most obstreperous dogmas, that is, social media addiction. The rapid changes in external methods of communication have contributed to the stripping of our innate roots of ordeal human communication and thus completely remolded our behaviors in a whirlwind of what seemed like a revolutionary momentum. That is, socialization and the formation of both individual identity and communal solidarity are essentially centered around our online practices, where the dependencies of such shift in communication transmit further into the entirety of our beings and seep into our subconsciousness. Thus, among the notions of social media’s intermingling with human intellect, is the deployment of emotional intelligence (EI) in dealing with social media addiction. Formulating the crux to this research, this paper seeks to shed light on the role of EI in either dampening or arousing the desires of obsessive social media use, especially since there is a major dearth of studies that observe the crucialness of EI management in controlling addictive behaviors on various social media platforms. Through the use of a quantitative research approach, this study examined the role of several motivations for social media use, namely, entertainment, communication, self-expression, and relationship maintenance, in moderating the relationship between EI and social media addiction. This was achieved by distributing questionnaires to 400 participants aged between 18 and 25 in the Kampala Region of Uganda, using a random sampling method. Findings elucidated that EI is negatively correlated to social media addiction, implying that a higher level of EI translates to a lower desire for social media addiction and vice versa, while all four motivations for social media use were significantly correlated with social media addiction. Furthermore, results conveyed that entertainment and relationship management are amongst the top stimulating mediators for the relationship between EI and social media addiction. However, this also implies that if individuals have low levels of EI, it does not necessarily guarantee that they will most likely adopt pathological social media behaviors, simply because the motivations for using such online platforms critically vary from one individual to the other, while also simultaneously keeping an analytical eye on the role of freewill in promulgating this dilemma in possible future research.

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Section: Introductionmentioning

confidence: 99%

Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

Jarrar

Awobamise

Nweke

et al. 2022

ONLINE J COMMUN MEDIA TECHNOL

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show abstract

“…The 27-year-old has more than 250,00 subscribers on YouTube, and in one of his prank videos, he calls Jenny "thick," cuts off a section of her hair while she's asleep, and poses as if he wanted to propose to her before revealing that it was all a joke. Jarrar et al (2020) opine that extreme prank is a type of play where one love partner engages in an act that could place the other in an embarrassing situation that is typically unbeknownst to him or her. Unaware that they are being pranked, the unassuming companion responds to the scenario as though it were true.…”

Section: Social Media Prank and Comedymentioning

confidence: 99%

Prank as social media comedy in Nigeria: Chibuike’s African Snake Man Prank and Iboji Grave Prank as examples

Tekena,

Anyanwu

2023

Integ. J. Arts Human.

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Prank videos have become the new-normal on social media. Pranks like smashing a stranger's phone, eating cow dung, and eating poisonous insects, have gone viral on social media sites like Facebook and Tiktok, and because social media offers content creators quick fame, stardom and wealth, content creators are ready to do anything including risking their lives just for the views, likes, shares, and the money, fame and notoriety that comes with creating contents on social media. While many have raised concerns over viral prank videos that are anti-social on social media, some Nigerian comics which we call ‘social media comedians’ have been able to create comedy from prank videos. This qualitative study examines prank as a form of social media comedy using Ubani Zion Chibuike’s African Snake Man Prank and Iboji Grave Prank, and employs the digital qualitative research method and netnography as its methodology. The findings reveal that both acts had strong online audience engagement, according to comments by viewers on Chibuike's YouTube channel - Zfancy. However, 6,000 likes, 1,246,990 views, and 2,891 comments on the African Snake Man Prank outperformed 12,000 likes, 376,606 views, and 1,221 comments on the Iboji Grave Prank in terms of viewers' engagements. Also, their comments indicated they liked both pranks and identified with the situations they portrayed. Furthermore, Chibuike's prank rely heavily on natural situations than scripted scenarios. This kind of approach cuts down on production costs and time, eliminating the need for elaborate scripting, directing, and editing. The study recommends further investigation on the various forms of comic pieces on social media.

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“…Social media refers to different internet-based platforms that allow users to connect and interact with one another in different formats-pictures, texts, videos, and many others (Jarrar et al, 2020). According to Statista (2021), 3.78 billion people worldwide are social media users, representing over 50% of the world population.…”

Section: Review Of Relevant Literature and Development Of Hypothesesmentioning

confidence: 99%

The Mediating Effect of Social Anxiety on the Relationship Between Social Media Use and Body Dissatisfaction Among University Students

2022

Self Cite

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Body dissatisfaction has become increasingly common among women and young adults and has only become worse in the digital age, where people have increased access to social media and are in constant competition and comparisons with their “friends” on their different social media platforms. While several studies have looked at the relationship between social media and body dissatisfaction, there is an obvious dearth of empirical studies on the mediating role of social anxiety- a gap this study hoped to address. Using a cross-sectional research design, this study examined the mediating role of social anxiety on the relationship between social media usage and body dissatisfaction. The sample consisted of 432 students from Kampala International University and Victoria University in Uganda. The findings show a significant positive relationship between social media usage and body dissatisfaction. The findings prove that heavy users of social media are significantly more likely to suffer from body dissatisfaction. In a similar vein, the findings show that there is a significant positive relationship between social media usage and social anxiety. This suggests that people that frequently make use of social media have a much higher chance of suffering from social anxiety, that is the inability or difficulty to engage in social interactions, than people that rarely or moderately make use of social media. Finally, findings show that social anxiety mediates the relationship between social media usage and body dissatisfaction. It indicates that people with high levels of social anxiety are more likely to suffer from body dissatisfaction as a direct result of heavy social media usage. These findings imply that although heavy users of social media tend to have a more negative perception of their body, if these same users can properly engage in social interactions, then this might mitigate the negative effects of social media usage (in terms of body dissatisfaction).

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Perception of Pranks on Social Media: Clout-Lighting

Cited by 7 publications

References 24 publications

Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

Motivations for Social Media Use as Mediators in the Relationship Between Emotional Intelligence and Social Media Addiction

Prank as social media comedy in Nigeria: Chibuike’s African Snake Man Prank and Iboji Grave Prank as examples

The Mediating Effect of Social Anxiety on the Relationship Between Social Media Use and Body Dissatisfaction Among University Students

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