Perception of Poultry Farmers Regarding Extension Services Provided by Mukhtar Feeds Samundari

Abstract

Poultry is one of the cheapest sources of protein for developing countries, especially Pakistan. But it is not enough to meet the requirement of the people due to various problems. There are many public as well as private sectors organizations that are providing different poultry extension facilities to the poultry farmers to meet the current situation and mitigate the challenges regarding the production. The current study is planned to assess the perception of poultry farmers regarding extension services provided by Mukhtar Feeds (MFs) Samundari. All the registered poultry farmers of MFs Tehsil Samundari were considered as a population of the study and sample size of 152 registered farmers were selected randomly. Results indicated that 25% of the respondents were highly satisfied with the services provided by MFs; however, 28.9% of the respondents had a very high satisfaction level. It is also indicated that 40.79% of the respondents selected MFs because of its low price feeds and about one fifth (23.68%) of the respondents were visiting MFs three times a week for purchasing poultry feed. It is suggested that public sector extension agencies should treat private sector see them as partners and offer them specific training on their areas of strength for better extension service delivery to promote poultry farming in Pakistan.