Perception of investing in crypto in India using UTAUT model

Abstract

This research was conducted to gather data and understand the perception what the Indian population holds when it comes to investing in cryptocurrency. To do so, a survey was designed using the UTAUT model and was circulated by the means of google forms. A wide range of parameters were considered to avail the maximum possible accuracy for the data collected. Parameters like, the ease of investing crypto, short term and long term benefits, monetary benefits, social benefits were considered. All of these parameters were supposed to be answered on a scale of 5. After collecting all the data, the results were analyzed and evaluated using which the hypothesis made were proved. Keywords: Cryptocurrency, UTAUT, performance expectancy, effort expectancy, perceived monetary benefits, perceived safety, social influence, adoption intension.

The Role of Investment in Creating a Sustainable Financial Future: Strategies and Tools

“…The researchers also believe that investments in the green economy, which is friendly to the environment, are effective. Researchers note that the success of green project financing indicators depends on the ability of the global community to develop new tools to address environmental crises (Shah, 2024). Therefore, assessing the possibilities for financial stability in the future will require the generation of necessary, reliable, and adequate data to measure green GDP.…”

“…In general, the regulatory framework for ESG and green finance is in the process of active development and formation. Several strategic areas have been identified to optimise regulatory mechanisms, including decarbonisation, green/sustainable financial instruments and the principle of responsible investment (Shah, 2024). The ESG transformation of enterprises and the organisation of a public reporting system for sustainable development should also play an important role.…”