Abstract:The hijab fashion market in Pakistan has been increasing in terms of the ratio of population and people's income for last few years. This experimental research evaluates hijab-wearing women's perception of how well their hijab and abaya needs are being met by fashion Industry in Pakistan. A focus group discussion methodology was used for data collection. The primary aim of this research was to assess women's satisfaction with hijab marketing, clothing sizes, and the influence of traditional clothing. The consu… Show more
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