“…1 We should learn more about eliciting stimuli I agree, a n d -i n facthave made some modest contributions toward that end (Notterman and Mintz, 1965, chaps 1, 4, 6, 7;Notterman, Filion, and Mandriota, 1971) 2 We should expand the number of options available to an organism in a standard experimental situation, so that we can study " the relative valence of the various situational stimuli " "This idea has obvious implications for therapeutic behavior modifications in man" [see Murray, this Commentary] I happen to agree, but more importantly, so do clinical psychologists (Levine and Fasnacht, 1974), theoreticians of abnormal psychology (Krasner, 1976), and psychoanalysts (Moore, 1974) And they do so in the absence of pexgos, or even superegos 3 We should construct laboratory environments in such a manner as to reinforce an organism for observing how well eliciting stimuli predict the THE BEHAVIORAL AND BRAIN SCIENCES (1978), 1 occurrence of incentive stimuli We are enjoined to do so because" learning by observation of models (copying, imitation, etc) need no longer be considered as a special form of learning, but as one in which the demonstrator model plays a part in making the novice or learner observe the critical stimuli and their relations" (Bindra, 1974 op cit) In both of the key studies cited in the reference, learning by modeling groups was superior to that of controls However, so was the learning by merely observational groups (i e , non-modeling, but lookmg-on in one manner or another, without active reproduction of the demonstrator's behavior) Groesbeck and Duerfeldt (who did one of the cited experiments) remark: "If exposure to the learning situation without a demonstrator provides the same results as exposure with a demonstrator, there is probably a better term to explain the phenomenon than 'observational learning ' A simple construct such as stimulus enhancement would be more parsimonious" (Groesbeck and Duerfeldt, 1971, pp 4 1 -43) 4 We should " study the development of the ability to abstract knowledge of causal relations-what has been called 'development of causality' -(which) is from the present viewpoint an aspect of the general problem of learning the correlations we observe in our environments " I wish that space had allowed Bindra to make contact with others who have expressed similar concerns (for example, Kant's "apperception," Piaget's "conception," and Harry Stack Sullivan's "protaxic, parataxic, and syntaxic" cognitive modes of organizing experience)…”