Perception of Barriers to E-Commerce Adoption in SMEs in a Developed and Developing Country

Abstract

Despite the proven potential of e-commerce in the small business sector, studies have shown that larger businesses have reaped the benefits, with SME adoption remaining relatively low by comparison. This slow growth of e-commerce adoption in SMEs has been attributed to various adoption barriers that are faced by small business owners/managers. These barriers have been well documented in numerous research studies. While these studies have gone some ways to determine the nature and role of barriers to e-commerce adoption, there is a suggestion that as most have been conducted in developed economies, their value for developing economies remains in question. This article compares the perception of barriers to e-commerce adoption in a developed and a developing economy. Two hundred forty-seven non-adopters in Australia are compared to 96 non-adopters in Indonesia. The data shows that the perception of importance of barriers to e-commerce adoption differs across the two locations.

Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country

“…Furthermore, the present research makes a contribution to theory by addressing some gaps in the literature regarding the examination of technology adoption in developing countries (Thomas, Shaw, & Page, 2011;Thulani, Tofara, & Langton, 2010). It provides evidence from developing countries which can help with the rigorous generalisation of findings from developed countries to developing ones (Lawrence & Tar, 2010;MacGregor & Kartiwi, 2010). The study also adds to the existing body of knowledge on e-commerce adoption in the tourism sector, which is highlighted as an emergent area but one where there has been only limited research to date (Thomas et al, 2011).…”

“…The fourth is a dichotomous variable (adoption), equal to 1 for adopters and 0 for non-adopters of e-commerce. Through a review of the literature on technology adoption, internet diffusion, ecommerce adoption and information systems (i.e., Alvarez et al, 2007;Ayeh, 2006;Beatty et al, 2001;Bourgouin, 2002;Daniel, Wilson, & Myers, 2002;Hung et al, 2011;MacGregor & Kartiwi, 2010;Mehrtens et al, 2001;Thong, 1999), an extensive list of environmental pressures, perceived benefits and perceived barriers was generated. The initial list was then refined, leaving the most relevant items for this study.…”

Conceptualising how SMEs incorporate green content in their websites

“…SME-specific research is required because they are different to large firms, such as having limited financial/personnel resources (Jones et al, 2014), and hence findings from studies of large firms may not always apply to SMEs (MacGregor & Kartiwi, 2010).…”

The Pop Up Store Motivational Factor of Indonesian Online Fashion Retailer as Innovative Marketing Strategy

“…This condition also affects the increase in the phenomenon of online fashion retail performance in Indonesia (MacGregor and Kartiwi, 2010). This determines the high competitiveness among national online fashion retailers to gain more market share.…”