2001
DOI: 10.1037/0033-295x.108.1.149
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Perception and preference in short-term word priming.

Abstract: Responding optimally with unknown sources of evidence (ROUSE) is a theory of short-term priming applied to associative, orthographic-phonemic, and repetition priming. In our studies, perceptual identification is measured with two-alternative forced-choice testing. ROUSE assumes features activated by primes are confused with those activated by the target. A near-optimal decision discounts evidence arising from such shared features. Too little discounting explains the finding that primed words were preferred aft… Show more

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Cited by 101 publications
(321 citation statements)
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References 50 publications
(120 reference statements)
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“…reduction or reversal of the preference for primed words when comparing short and long duration primes. These discounting effects in comparing short and long duration primes were seen in all conditions of all experiments and replicate previous findings for nondiagnostic primes (e.g., Huber, Shiffrin, Lyle, & Quach, 2002;Huber et al, 2001;Weidemann et al, 2005).…”
Section: Discussionsupporting
confidence: 89%
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“…reduction or reversal of the preference for primed words when comparing short and long duration primes. These discounting effects in comparing short and long duration primes were seen in all conditions of all experiments and replicate previous findings for nondiagnostic primes (e.g., Huber, Shiffrin, Lyle, & Quach, 2002;Huber et al, 2001;Weidemann et al, 2005).…”
Section: Discussionsupporting
confidence: 89%
“…This result is not surprising, given the fact that Weidemann et al (2005) also found priming effects when prime and target were presented in different colors. Indeed, even arguably more drastic differences between the prime and target appearances do not reduce these priming effects either: Huber et al (2001), for example, manipulated letter case between prime and target and found similar priming effects regardless of whether prime and target matched in case. These results suggest that the features used to identify the target are higher level abstract features rather than low-level aspects pertaining to the details of the presented stimulus (see Sanborn, Malmberg, & Shiffrin, 2004, for an interpretation of this finding as a masking effect).…”
Section: Discussionmentioning
confidence: 99%
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