Perception and Health Risk Awareness of Whitevertised Skincare Products Among Women in Anambra State, Nigeria

Abstract

‘Whitevertised’ skincare products are found in such societies as Nigeria where women show reverence for white skin. They are presented using a plethora of advertisement techniques that can make white skin appear desirable. Anchored on social constructionism and selective perception theory, this study aimed to find out how women in Anambra State perceive these products and their awareness of the health risks they can pose. To achieve these objectives, a quantitative approach involving survey was adopted. Data were collected from a random sample of 400 women. Findings showed that these products are prevalent and are used by most of the respondents to ‘maintain’ their skin colour. The study also showed that the perception towards these products varied with age and educational qualification, and was also shown to be influenced by price, place of origin, scientification, celebrity-endorsements and past experiences. In addition, findings from the study showed that the health risk awareness of the risks these products can pose was low among the younger respondents and the least educated. Based on these findings, this study recommended health awareness campaigns targeted at the young and least educated who were shown in this study as most vulnerable.

The cartoon character syndrome: Navigating the impact on childhood development in the digital age

“…[ 14 ] Additionally, some cartoons may include inappropriate sexual content not suitable for the intended age group, leading to premature awareness of sexual themes and potentially influencing children’s attitudes toward relationships and sexuality negatively. [ 14 15 ] Moreover, cartoons may convey messages or values that conflict with the moral and cultural principles parents or society seek to instil in children, resulting in potential confusion and conflicts between the values endorsed by cartoons and those of the child’s cultural or familial environment. [ 7 16 ]…”