Perception and Attitude of Consumers' Towards Packaged Drinking Water in Addis Ababa, Ethiopia

Abstract

Descriptive research design was used to select 200 respondents (i.e., 100 from each study places) following purposive sampling technique on two study areas (Market; Living). Personal observation and interview with retailers were done to triangulate the collected data from the formal survey. The collected data was analyzed using SPSS version 20 software program. Descriptive statistical measurements, Index and multinomial regression model was calculated to assess the relationship between customers point of emphasis during packaged water buying and respondents demographic variables. Majority of the respondent who frequently purchase packaged water generated a monthly income between 5000 and 10000 Birr. Television and radio was ranked first compare to other Media. Living place customers were more health concerned as compared to market place customers. Market place customer’s primarily give emphasis to price of packaged water. Almost all (97%) customers did not have the awareness towards packaged water standards. Only 86(43%) of the total respondents checked the chemical composition, of which 74(85%) of the respondents did not understand it. Customers sex, educational level and health status showed significant relationship with choice of packaged water quality -1.42(p<0.05), price -2.45(P<0.01) and health status -1.80(P<0.05) in market place and living places, respectively.

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