Percepção das estratégias organizacionais e dos fatores críticos de sucesso das micro e pequenas empresas de cafés em Brasília

Santos, Liliana

doi:10.26512/2011.02.tcc.1695

Cited by 2 publications

(1 citation statement)

References 4 publications

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“…According to data from the Sebrae Nacional website (2022), micro and small companies are divided into micro and small companies, created and founded by Complementary Law 123/2006, this was a measure that the government adopted to encourage entrepreneurs to believe in their idea and have their own business. The authors, Santos, Krein and Calixtre (2012), emphasize the importance of the role of micro and small enterprises in the country, having as their main point the increase of the economy, due to the number of companies and scope, fostering the generation of employment, social inclusion and other benefits that contribute to the consolidation of the national economy.…”

Section: Introductionmentioning

confidence: 99%

LGPD as a basis for adaptation to micro and small companies in the northwest of São Paulo

Cury,

Machado,

Santana

et al. 2024

Harmony of Knowledge: Exploring Interdisciplinary Synergie

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The General Personal Data Protection Law (LGPD – Law No. 13,709, of August 14, 2018) was created, above all, with the intention of preserving and regulating the control of personal data. In addition, before its elaboration, there was no effective processing of personal data in the Brazilian legal system, which is facing a business scenario that has been rapidly shaping itself to technologies and therefore it is necessary for companies to review their operations involving personal data. In addition, in view of the significant growth of micro and small businesses in the Southeast region of the country and the predominance of this type of company in the northwest region of São Paulo, it is essential to analyze the most efficient way to comply with the new rules of the LGPD, through the present work. According to the law, companies must treat consumers' personal data in a careful and transparent manner, establishing policies for consumer protection, human rights, dignity and the exercise of citizenship by natural persons. Thus, the main objectives of this study are to understand what is the legal object protected by the General Data Protection Law in Brazil and its applicability by companies, in addition to setting up a base plan of adequacy that can be used both by entrepreneurs who are starting business activity, and for those who have not yet adapted. The methodology applied was the bibliographic and documentary research, seeking bibliographies, jurisprudence and theoretical analysis, involving databases consulted for the elaboration of this work, in order to find and discuss the legal object protected by the LGPD, in addition to making use of the deductive method to achieve the system of contractual clauses of the adequacy plan. From the research carried out, it was reached the result that the legal object protected by the LGPD is personal data and that they are part of the list of Fundamental Rights, entering the concept of privacy listed in article 5, item X of the Federal Constitution. In addition, according to the research found in this work, it was possible to observe that most companies are still unaware of the LGPD, although the law has been in force since September 2020, which can harm the entrepreneur if data leakage occurs. Thus, companies need to protect themselves from alleged data leaks and civil liability, and must have a contract model to ensure the security of their business, as well as the data subject. It is concluded that the law came to protect personal data, provide foundations on the correct form of protection and necessary adaptations, in addition to promoting the economic and technological development of the administration of legal entities.

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Section: Introductionmentioning

confidence: 99%

LGPD as a basis for adaptation to micro and small companies in the northwest of São Paulo

Cury,

Machado,

Santana

et al. 2024

Harmony of Knowledge: Exploring Interdisciplinary Synergie

View full text Add to dashboard Cite

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Estratégia de posicionamento: o caso da Fortcópias

Bueno

Domingues

Soares

et al. 2021

RMPE

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Resumo Este caso para ensino apresenta a trajetória da empresa de Júnior, um empreendedor que abriu um negócio de impressão rápida, em 2010, em uma cidade de médio porte da região Sudeste, com a intenção de fornecer serviços por um preço baixo e com máxima qualidade tanto em prazos como nos serviços e, assim, ganhar o mercado local e de cidades menores vizinhas. Ao longo da trajetória da empresa, o mercado sofreu mudanças e Júnior precisou rever sua estratégia de atuação para garantir um lugar no mercado. Até o ponto em que surgiu a possibilidade de focar em um cliente específico sendo fornecedor de máquinas e equipamentos de impressão e reprografia. Esta decisão acarretará na mudança do escopo de atuação da empresa, no crescimento do endividamento com aquisição de máquinas e equipamentos, e dependência de um único cliente. Em contrapartida, este cliente (um grupo empresarial) garantirá um faturamento mínimo e demandará por expansão de atuação para outras localidades. O objetivo pedagógico com o caso para ensino é auxiliar na compreensão do papel da competição entre empresas no mercado, sobre as dificuldades enfrentadas por pequenas empresas frente à concorrência e os possíveis encaminhamentos a partir da análise do setor de atividade e consequentes escolhas estratégicas. A partir da coleta de dados feita por meio de entrevistas com o empreendedor, foi possível destacar as decisões que levaram à definição de diferentes posicionamentos estratégicos da empresa que podem resultar em vantagens e a possibilidade de crescer, mas que também trazem novos desafios e incertezas. O caso pode ser aplicado em disciplinas que tratem sobre Estratégia e Gestão Empresarial. Palavras-chave: Estratégia competitiva. Posicionamento de Mercado. Estratégias Genéricas. Caso de Ensino.

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Percepção das estratégias organizacionais e dos fatores críticos de sucesso das micro e pequenas empresas de cafés em Brasília

Cited by 2 publications

References 4 publications

LGPD as a basis for adaptation to micro and small companies in the northwest of São Paulo

LGPD as a basis for adaptation to micro and small companies in the northwest of São Paulo

Estratégia de posicionamento: o caso da Fortcópias

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