Perceived risks and benefits of medical remedies and procedures: What do men and women think?
Kelmara Mendes Vieira,
Silvia Amélia Mendonça Flores,
Wesley Mendes-Da-Silva
Abstract:Purpose: Are men more inclined to assume risks than women? The answer to this question is immediately relevant to various economic issues, including human behavior concerning medical remedies and procedures consumption. This paper aims to identify the perceived benefits of the consumption of medications centered on pharmaceutical risk assessment. Originality/value: The literature documents that risks and benefits can be considered the main trade-offs in consumer decision-making, including the pharmaceutical i… Show more
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