“…Taylor-Gooby and Zinn, 2006). Studies of risk perception and self-professed risk behaviour i have repeatedly shown that personal risks are generally perceived to be less dangerous than risks to society or the general public (Frewer, et al, 1994;Sjöberg, 2000a); that the layman's evaluation of risk differs from the expert's (e.g. Bier, 1999;Slovic, et al, 1991); and that risk perception differs between people of different ages, education, place of residence, and political orientation (Dekker, et al, 1997;Dietz, et al, 1998;Dunlap and Jones, 2002;Rhodes & Pirik, 2011).…”