Abstract:With the growing evidence that the content on Fox News Channel (FNC) influences its viewers' attitudes and behaviors, it is important that we better understand the real-world factors driving demand for FNC, especially among those who are not already frequent viewers. Yet, our ability to identify these factors is plagued by difficult methodological issues, most notably, the selection problem of inferring the determinants of demand from content. This study overcomes these challenges by exploiting the substantial… Show more
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