Abstract:We show an interactive effect of perceiver-target similarity in ideological beliefs and target power on impressions of target morality. Consistent with prior research, perceivers rated targets with dissimilar ideologies as less moral than targets with similar ideologies, but this difference in ratings was magnified for powerful targets relative to less powerful targets. We argue that these results emerged because perceivers expected similar-ideology, powerful (vs. powerless) targets to help the self more, and … Show more
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