Perceived Legibility and Aesthetic Pleasingness of Light and Ultralight Fonts

Zlokazova, T.; Burmistrov, Ivan

doi:10.1145/3121283.3121296

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…Поисковое поведение человека в интернет-среде зависит от характера представления и организации информации. В литературе можно найти данные о влиянии разных параметров дизайна на успешность обнаружения значимой информации [7; 15], таких как эффекты использования различных шрифтов [36]; контрастности изображения [27], его цветового решения [37]; симметрии и числа композиционных элементов веб-страниц [3; 25]. В ряде работ [8; 14; 22] установлена связь между особенностями дизайна сайтов авиабилетов и частотой посещения этих веб-ресурсов.…”

Section: Introductionunclassified

Two-Stage Search on Web Pages: Effects of Information Organisation and Task Complexity

Блинникова

Zlokazova

Grigorovich

et al. 2020

Experimental Psychology (Russia)

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In this paper we describe the results of an experimental study of a complex web search. Participants completed a two-stage search task: they were asked to find plane tickets with given parameters. The influence of two factors was considered: (1) web page design and (2) task complexity. We analysed the speed of the search, parameters of eye movements and mouse pointer movements during the search task. The results demonstrated the influence of both factors. Higher task complexity (linked to the higher working memory load) was associated with an increase in the average search time, and also with an increase in the average fixation duration and blink frequency. The organisation of information on web pages determined the strategy used to accomplish the search task. The one-page design resulted in an insignificant increase in search time, and in the use of perceptual search strategies. The two-page design resulted in the use of faster, but more resource demanding cognitive strategies.

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Section: Introductionunclassified