Abstract:This study investigated the influence of social media on multiculturalism in the southern states of Nigeria. The uncertainty reduction theory served as the theoretical support for the study. The survey research method was employed with a projected population of 17,871,024 in select southern states of Nigeria. The Wimmer and Dominick sample size calculator was used to derive 384 as the sample size. Multistage and purposive sampling techniques were used, and the questionnaire served as an instrument for gatherin… Show more
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