Perceived Environmental Uncertainty for Startups: A Note on Entrepreneurship Research from an Indian Perspective

Ghosh, Susmita; Bhowmick, Bhaskar; Guin, Kalyan Kumar

doi:10.22215/timreview820

Cited by 3 publications

(4 citation statements)

References 21 publications

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“…Many failures of new ventures are an outcome of the inability of the entrepreneurs to deal with uncertainties and bear the implications of the uncertainties. Environmental uncertainty has multiple definitions in the literature, including the unknown probability of outcome, hesitancy and indecisiveness, a lack of information related to environmental components for decision making , an individual's perceived inability to predict (an organization's environment) accurately, the availability of choice, a complex combination of environmental components, and an environmental state [Ghosh et al, 2014].Thus, There is a lack of consensus about the definition of uncertainty. In this research, the term 'uncertainty' will be defined as an individual's perceived inability to predict an organization's environment accurately due to the lack of sufficient information [Milliken,1987].…”

Section: Startups and Uncertaintymentioning

confidence: 99%

“…The environmental components (i.e., customer, competitor, supplier, market, technology, government, and resource)differentially affect the operational and strategic decisions of a firm. Changes in the environmental components and the complex interconnections among them create environmental turbulence, which initiates environmental uncertainty [Ghosh et al, 2014].…”

Section: Startups and Uncertaintymentioning

confidence: 99%

“…Uncertainty is currently one of the most important research areas in the management and entrepreneurship literature because it restricts the entrepreneurs from taking entrepreneurial actions such as new product development, entry into new market, etc. [Ghosh et al, 2014]. It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic.…”

Section: Introductionmentioning

confidence: 99%

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Role of Contemporary Management Accounting Practices in Reducing Customer Uncertainty in Entrepreneurial Startup Firms

AL-Sanafawy

2021

التجارة والتمويل

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Many failures of new ventures are an outcome of the inability of the entrepreneurs to deal with uncertainties. Uncertainties impact almost all different stages of the entrepreneurial process, and the success or failure of firms depends upon how entrepreneurs deal with uncertainties before acting on an opportunity. Uncertainties in early-stage entrepreneurship can include customer, competitor, supplier, technological and resource aspects. An entrepreneurial firm must deliver value along the dimensions that matter most to its customers. Thus, Entrepreneurial firms should focus their scarce resources on the dimensions of value that most matter to customers. Creation of value for customers is a critical task for entrepreneurs, particularly when developing new products and services or starting new businesses. In addition, successful entrepreneurs understand the needs of their customers. Understanding the needs and wants of the targeted customer will help businesses to innovate and grow. On the other hand, Ignoring customer needs and not seeking their feedback can prove to be fatal mistake for most startups.Many changes in the contemporary business environment have caused significant changes in management accounting. One of the most important trends in management accounting is greater focus on customer (customer orientation). Consequently, a hallmark of this era is the introduction of a diverse set of new managerial accounting practices that focus primarily on promoting value for customers. These practices can help in reducing customer uncertainty in entrepreneurial startups.This research focus on how to use current management accounting practices to help in reducing customer-related uncertainty in startup entrepreneurship.In attempting to identify the role of current management accounting practices in reducing customer-related uncertainty in startup entrepreneurship, the researcher will use the constructive approach.

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Section: Startups and Uncertaintymentioning

confidence: 99%

Section: Startups and Uncertaintymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Role of Contemporary Management Accounting Practices in Reducing Customer Uncertainty in Entrepreneurial Startup Firms

AL-Sanafawy

2021

التجارة والتمويل

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“…The provision of an enabling and supporting environment may include the introduction of entrepreneurship education and training in curriculums, entrepreneurial career development support and the provision of practical education in the university. This essentially invokes and influences entrepreneurial attitudes amongst students (Ghosh et al, 2014;Zainuddin and Rejab, 2010). T&H education can also inculcate the teaching of opportunity recognition and business plan development (Zhang et al, 2014) to imbibe in students the desire to be entrepreneurs.…”

Section: Introductionmentioning

confidence: 99%

Entrepreneurial intentions of tourism and hospitality students in Ghana: an application of the theory of planned behaviour

Sedegah,

Nutsugbodo,

Arthur-Amissah

et al. 2024

JSBED

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PurposeThe study aims to examine the entrepreneurial intentions (EIs) of tourism and hospitality (T&H) students in Ghana using the theory of planned behaviour (TPB). Specifically, the study examined the role of university support on students’ EIs and behaviour within the framework of TPB.Design/methodology/approachAn online questionnaire was used to collect data from 929 T&H students from six universities in Ghana. Structural equation modelling using AMOS was used to test the stated hypotheses.FindingsThe results showed that perceived university support (PUS) played a key role in influencing students’ attitudes, subjective norms and behavioural controls towards their EIs. Furthermore, the EI of T&H students was also found to have influenced students’ entrepreneurial behaviours (EBs). All seven hypotheses were significant.Research limitations/implicationsTo increase the entrepreneurial drive of T&H students, universities and T&H educators need to provide support through strengthening experiential learning activities (guest speaker series, mentorship sessions, practicals and internships) to provide an avenue for students to be trained on risk management and failure recovery skills, develop positive attitudes and behaviours and learn from experts. Policymakers should also enact favourable laws to regulate business practices.Originality/valueThis is likely the first paper to address the issue of PUS for entrepreneurship amongst T&H students in the context of a developing country. Specifically, it addresses the role of universities and T&H educators in supporting T&H students to be entrepreneurs.

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Creative Thinking and Entrepreneurial Attitudes Among Tourism and Hospitality Students: The Moderating Role of the Environment

El‐Said

Fuentes

2018

Journal of Hospitality & Tourism Education

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Perceived Environmental Uncertainty for Startups: A Note on Entrepreneurship Research from an Indian Perspective

Cited by 3 publications

References 21 publications

Role of Contemporary Management Accounting Practices in Reducing Customer Uncertainty in Entrepreneurial Startup Firms

Role of Contemporary Management Accounting Practices in Reducing Customer Uncertainty in Entrepreneurial Startup Firms

Entrepreneurial intentions of tourism and hospitality students in Ghana: an application of the theory of planned behaviour

Creative Thinking and Entrepreneurial Attitudes Among Tourism and Hospitality Students: The Moderating Role of the Environment

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