“…The variables include satisfaction (e.g., Zeglat, Shrafat, & Al-Smadi, 2016), behavioral intentions and attitudes (e.g., Lien, Wen, & Wu, 2011;Zeglat, Shrafat, & Al-Smadi, 2016), trust (e.g., Beneke, Acton, Richardson, & White, 2011), and loyalty (e.g., Chen, Kune, Tsai, Hsu, & Lee, 2013;Cristóbal et al, 2007;Kassim & Abdullah, 2010;Swaid &Wigand, 2009;Prougestaporn, Visansakon, & Saowapakpongchai, 2015;Wali & Opara, 2012). However, despite the insights provided by these studies, limited research attention has been given to exploring this issue in a new context such as Jordan.…”