Perceived Destination Image Cohesion: A Comparison Study of Attractions on the Grand Canal, China
Shan Jiang,
Noel Scott,
Li Tao
et al.
Abstract:The Grand Canal is located in the north-eastern and central-eastern plains of China, running from Beijing in the north to Zhejiang province in the south, and is the longest canal in the world (1800 km) and a UNESCO World Heritage Site. From a tourism perspective, the Grand Canal can be considered as a linear heritage attraction linking many individual heritage sites. This research was conducted with a mixed qualitative–quantitative method in the 2021–2022 period. First, in-depth interviews with an unstructured… Show more
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