Perancangan Strategi Pemasaran Usaha di Era Digital: Perspektif Al-Qur’an
Romadi Romadi,
Zainun Kamaluddin Fakih,
Kholilurrohman Kholilurrohman
Abstract:Penelitian ini menyimpulkan bahwa strategi pemasaran wirausaha pada era digital menurut perspektif Al-Qur'an mencakup enam model, termasuk pelatihan ketrampilan karyawan, iklan online, email marketing, platform media sosial, pesan teks, dan strategi pemasaran berbasis business model canvas. Kesimpulan tersebut didasarkan pada analisis teori-teori pemasaran wirausaha dari berbagai era serta analisis ayat-ayat Al-Qur'an yang terkait dengan strategi pemasaran wirausaha. Penelitian ini memiliki kesamaan dengan pen… Show more
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