Perancangan Redesain Brand Identity “Anamid’ Coffee

Ardiansyah, Alvin; Rohman, Moch. Abdul; Hermanto, Yon Ade Lose

doi:10.17977/um064v2i32022p333-348

Cited by 3 publications

(3 citation statements)

References 4 publications

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“…Hal ini dikarenakan peneliti belum mengetahui secara pasti jenis informasi yang akan diperoleh. Dokumentasi adalah teknik pengambilan data berupa catatan peristiwa yang sudah berlalu dalam bentuk tulisan, gambar, atau karya-karya monumental dari seseorang, tempat, atau bahkan peristiwa (Ardiansyah et al, 2022). Kajian dokumentasi merupakan pelengkap dari pengambilan data metode observasi dan wawancara dalam penelitian kualitatif.…”

Section: Conducting Research (Melakukan Penelitian)unclassified

Rebranding Visual Identity Manuva sebagai Upaya Pengenalan Brand Manufaktur

Cahyono,

Rohman,

Cendikia

2023

JoLLA

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Bermula dari penelitian pemilik usaha mengenai titik sakit para produsen industri manufaktur dalam proses produksi, hasil penelitian ini menyajikan banyak permasalahan, menjadikan semua keresahan ini menjadi peluang untuk menjawab semua permasalahan yang dimiliki para produsen. Pemilik usaha berusaha membantu para produsen ini dengan menciptakan sebuah platform digital untuk menjawab segala permasalahan yang dialami oleh produsen. Platform ini akan menjembatani antara para produsen dengan konsumen akhir dengan nama Tjetak.com. Dengan latar belakang perusahaan yang kuat, Tjetak.com telah berhasil melalui perjalanannya selama empat tahun terakhir dan telah membantu banyak produsen dan juga konsumen akhir terkait kebutuhan mereka. Kini saatnya Tjetak.com mengembangkan lini bisnisnya dan melebarkan sayap perusahaan. Perluasan pangsa pasar dari ruang lingkup industri percetakan menjadi industri manufaktur, menjadi alasan Tjetak.com melakukan rebranding menjadi Manuva. Upaya rebranding dari Tjetak.com ke Manuva ini memerlukan adanya proses perancangan, salah satunya adalah perancangan identitas visual. Dalam prosesnya, perancangan identitas visual Manuva ini mengacu pada metode perancangan dari Alina Wheeler, yang berdasarkan tahapan perencanaannya diawali dengan melakukan penelitian, penjelasan strategi, perancang identitas, penciptaan titik kontak dan pengelolaan aset. Hasil akhir dari proses perancangan ini adalah berupa konsep kreatif, aset visual, warna identitas, typeface identitas, arahan visual, template media sosial, brand collaterals, brand merchandises, dan buku pedoman graphic standard manual (gsm). Kata kunci: identitas visual; rebranding; manufaktur Rebranding Manuva's Visual Identity as an Effort to Recognize Manufacturing Brands Starting from the research of business owners regarding the pain points of manufacturers in the manufacturing industry in the production process, the results of this study present many problems, making all these concerns an opportunity to answer all the problems that producers have. Business owners attempt to assist these producers by developing a digital platform that addresses all of their issues. Tjetak.com will be the name of this platform that will connect producers and end users. Tjetak.com has made its way through the past four years with a strong corporate background, assisting many manufacturers as well as end consumers with their needs. Now is the time for Tjetak.com to expand its business line and expand the company's wings. Tjetak.com rebranded to Manuva due to an increase in market share from the printing industry to the manufacturing industry. The effort required to rebrand from Tjetak.com to Manuva necessitates a design process, one of which is visual identity design. In the process, the design of Manuva's visual identity refers to Alina Wheeler's design method, which begins with conducting research, explaining strategies, designing identity, creating contact points, and managing assets. The final result of this design process is in the form of creative concepts, visual assets, identity colors, identity typefaces, visual directions, social media templates, brand collaterals, brand merchandises, and the guide book of graphic standard manual (gsm). Keywords: visual identity; rebranding; manufacture

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Section: Conducting Research (Melakukan Penelitian)unclassified

Rebranding Visual Identity Manuva sebagai Upaya Pengenalan Brand Manufaktur

Cahyono,

Rohman,

Cendikia

2023

JoLLA

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“…Langkah rebranding diambil dengan tujuan meningkatkan brand awareness perusahaan. brand awareness adalah kesadaran atau kemampuan masyarakat dalam mengenali suatu merek melalui identitas visual yang mampu memicu persepsi dan membuka asosiasi merek, dilihat melalui indra pengelihatan dan memberikan segala informasi mengenai entitasnya (Ardiansyah et al, 2022;Imanuddin et al, 2021a).…”

Section: Pedahuluanunclassified

Rebranding CV Creative Steel sebagai Upaya Meningkatkan Brand Awareness

Yuwono,

Irawanto,

Firmansyah

2023

JoLLA

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Berdiri tahun 1991, Creative Steel memulai usaha menjadi supplier di salah satu instansi, dan berkembang hingga sekarang menjadi perusahaan yang bergerak dibidang layanan jasa meliputi general constructor, fabrication, and supplier. Pada tahun 2008, perusahaan ini terdaftar secara legal dengan nama CV Sinar Mandiri. Seiring berjalannya waktu, karena nama Sinar Mandiri bersifat terlalu general dan kurang sesuai dengan bidang industrinya, maka pada tahun 2021 perusahaan memutuskan mengubah namanya menjadi Creative Steel, perubahan nama tersebut disertai dengan perancangan identitas visual dan media promosi. Namun, karena media promosi tidak dikelola secara konsisten, membuat branding yang telah dilakukan menjadi kurang maksimal. Oleh karena itu, perusahaan mengambil langkah rebranding dan merumuskan strategi baru berupa ekspansi pangsa pasar dan diversifikasi program layanan dengan tujuan meningkatkan brand awareness serta meningkatkan pendapatan perusahaan. Rebranding menggunakan metode Wheeler yang memiliki lima tahap perancangan meliputi conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Pembaruan identitas visual menghasilkan logo sebagai media utama, dan media pendukung berupa GSM, media administratif, media marketing, dan merchandise. Kata kunci: rebranding; CV Creative Steel; brand awareness Rebranding of CV Creative Steel as an Effort to Improve Brand Awareness Established in 1991, Creative Steel start its business as a supplier in an agency and grows until now becomes a service company including general constructor, fabrication, and supplier. In 2008, this company was legally registered by the name of CV Sinar Mandiri. As time goes by, the name of Sinar Mandiri is too general and not really suitable for the industry. Therefore, in 2021 the company decided to change its name to Creative Steel. The name changing is followed with visual identity and promotion media designing. However, since the promotion media is not managed consistently, it makes the branding less optimal. Therefore, the company takes the rebranding steps and formulate a new strategy in the form of market share expansion and service program diversification. Its aim is to increase brand awareness and company’s earning. Wheeler method is used in the rebranding. It has five stages of planning including conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Visual identity update produces a logo as a main media and GSM, administrative media, marketing media, and merchandise as a supporting media. Keywords: rebranding; CV Creative Steel; brand awareness

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“…Interesting teaching materials will make students feel comfortable in the learning process and of course can help students understand the material so that it can improve learning outcomes. Designing teaching materials requires a thorough and structured approach so that it can be used by educators as a tool that fully supports the learning process (Ardiansyah et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Analysis of Students Needs for Website-Based Computational Physics Teaching Materials on Linear and Nonlinear Equations

Kurniawan,

Alrizal,

Furqon

et al. 2023

jppipa, pendidikan ipa, fisika, biologi, kimia

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This study aims to analyze student needs for teaching materials needed in Computational Physics courses. This research is an quantitative research. The research subjects were physics education students in the 2021 batch of Jambi University who had contracted a computational physics course. The sample consisted of 25 students taken randomly. The research data were obtained from the results of the initial observation questionnaire and the desired teaching material needs analysis questionnaire. From the initial observation questionnaire, it can be concluded that 55.2% of students do not agree if they only use books as teaching materials, so it is necessary to develop teaching materials that are more practical and easy to understand. Based on the needs analysis of the development of teaching materials shows that 85.6% of students strongly agree if a teaching material is developed in the form of website development as teaching material for computational physics course supporters on linear and non-linear equations material.

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Perancangan Redesain Brand Identity “Anamid’ Coffee

Cited by 3 publications

References 4 publications

Rebranding Visual Identity Manuva sebagai Upaya Pengenalan Brand Manufaktur

Rebranding Visual Identity Manuva sebagai Upaya Pengenalan Brand Manufaktur

Rebranding CV Creative Steel sebagai Upaya Meningkatkan Brand Awareness

Analysis of Students Needs for Website-Based Computational Physics Teaching Materials on Linear and Nonlinear Equations

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