Perancangan Buku Desain Kemasan ”basic of Packaging”

Abstract

AbstrakPerkembangan industri yang semakin pesat membuat para produsen produk mencoba mencari strategi yang tepat dalam menghadapi pesaingnya. Salah satu strategi yang tepat adalah dengan pemanfaatan desain kemasan, dimana desain kemasan merupakan bisnis kreatif yang berkaitan dengan bentuk, struktur, material, warna, dan elemen-elemen desain lainnya dengan informasi produk agar dapat dipasarkan. Hanya saja saat ini banyak kendala dalam pemanfaatannya, salah satunya adalah ketidaktahuan calon pengguna mengenai desain kemasan. Sehingga perlu adanya sebuah media informasi mengenai desain kemasan itu sendiri. Selain permasalahan yang disebutkan, perancangan sebuah buku kemasan memiliki peluang yang cukup baik. Hal ini terlihat dari pertumbuhan program studi Desain Komunikasi Visual di Indonesia yang cukup baik, sehingga mendorong adanya kebutuhan buku informasi kemasan untuk meningkatkan keilmuan dalam desain kemasan. Metode dalam penelitian perancangan ini menggunakan metode penelitian kualitatif deskriptif yang menggambarkan fakta secara sistematis sifat dari suatu objek, dengan desain penelitian tindakan peran serta (penelitian terapan) dengan partisipasi kontraktual. Prosedur penelitian dilakukan dengan mengumpulkan semua data obyek penelitian, yaitu sejarah dan pengenalan kemasan, prinsip kemasan, struktur, material dan dieline hingga studi kasus yang dibahas secara langsung. Hasil dari penelitian perancangan ini sebuah buku kemasan dengan judul “Basic of Packaging” berisikan muatan visual mengenai kemasan dengan menggunakan contoh studi kasus yang diangkat dari kemasan produk lokal.Kata Kunci: buku, desain kemasan, kemasan produk AbstractThe rapid growth of the industry leads the manufacturers to investigate the right strategy in dealing with competitors. One of the appropriate approaches is packaging design, which deals with the shape, structure, material, color. Thus, it also contains product information to be marketed. However, the ignorance of prospective users regarding the packaging design becomes one of the problems in its application. Therefore, the media information about the packaging design is needed. Aside from the problem has mentioned above, the book of the packaging design becomes a great opportunity. It can be seen from the growth of the Visual Communication Design study program in Indonesia, which encourages the need for a book of packaging design to improve science in that field. Hence, a descriptive qualitative method is applied, which systematically describes the facts of the nature of an object, and it is part of action research with contractual participation. The research procedure carried out by collecting all the data of research objects, namely the history and introduction of packaging, packaging principles, structure, material, Dieline, and case studies that discussed directly. The result of this research is a book of packaging that contains visual art with the title "Basic of Packaging" that uses a sample of case studies from local product packaging.Keywords: book, packaging design, product packaging

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