Peran Struktur Pasar Dan Daya Saing Dalam Meningkatkan Kinerja Umkm Kerajinan Keramik

Hadiati, Sri

doi:10.24034/j25485024.y2016.v20.i3.1839

Cited by 1 publication

(1 citation statement)

References 12 publications

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“…by marketing products strategically because the chosen marketing strategy will be able to penetrate the market and increase business competitiveness (Wibowo et al 2015). Ofafa (2013) states that broad market access is able to strengthen sustainable business competitiveness where SME entrepreneurs must obtain information and communication technology competency levels (Hadiati, 2016). The most widely processed peanuts in Blitar Regency is Enting geti, a type of snack food which is derived from peanuts, similar to a combination of both (Yuyun, 2010).…”

Section: Introductionmentioning

confidence: 99%

The Strategy for Improvement of "Enting Geti" Quality in Production Process with Fuzzy Analytical Hierarchy Process in Blitar Regency, East Java

Mustaniroh

Maligan

Puspitasari

2019

JMA

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SMEs of peanut snack "Enting geti" in Blitar Regency is divided into several clusters based on performance and product quality. The center of Enting geti SMEs is in Rejowinangun village, Blitar Regency, East Java. The main problem in SMEs is the diversity of production process between SMEs and unstandardized formulas such as inconsistencies in quality. This study aimed at determining the best formula of Enting geti based on the Indonesian National Standard (SNI) and determining the quality improvement strategy of production process. This research used 2 methods of the consumer acceptance test (organoleptic test) analyzed with the effectiveness Index and laboratory test with Multiple Attribute. The improved production process was on caramelization process and reduction of wijen composition. The treatments used were the cooking temperature of 75±2ºC and 85±2ºC. The results based on acceptance test and laboratory test showed that the second treatment (temperature 85±2ºC with 10% wijen reduction) was the best treatment. The priority of determining the strategy with Fuzzy Analytical Hierarchy Process found that the best strategy in the production process variable with an alternative strategy is to establish a partnership that can be done by building cooperation with several fixed suppliers and by improving the flow of information.Abstrak: UKM produksi makanan camilan dari kacang, yaitu Enting geti di Kabupaten Blitar terbagi menjadi beberapa klaster dengan klasifikasi berdasarkan kinerja dan kualitas produk. Sentra UKM Enting geti berada di Desa Rejowinangun. Permasalahan utama pada UKM yakni keberagaman proses produksi antar UKM dengan formula tidak standar sehingga menyebabkan inkonsistensi mutu. Tujuan penelitian adalah untuk menentukan formula terbaik enting geti berdasarkan Standar Nasional Indonesia (SNI) dan menentukan strategi perbaikan kualitas proses produksi. Penelitian menggunakan 2 metode yakni uji penerimaan konsumen (uji organoleptik) dengan metode Indeks Efektivitas dan uji laboratorium dengan Multiple Attribute. Perbaikan proses produksi dilakukan pada proses karamelisasi dan pengurangan komposisi wijen. Perlakuan yang digunakan meliputi suhu pemasakan yakni 75±2ºC dan 85±2ºC. Hasil penelitian berdasarkan uji penerimaan konsumen dan uji laboratorium,menunjukkan bahwa perlakuan kedua (suhu 85±2ºC dengan pengurangan wijen 10%) merupakan perlakuan terbaik. Prioritas penentuan startegi dengan Fuzzy Analytical Hierarchy Process diperoleh bahwa strategi terbaik pada variabel proses produksi dengan alternatif strategi menjalin kemitraan yang dapat dilakukan dengan membangun kerjasama pada beberapa pemasok tetap dan perbaikan aliran informasi.Kata kunci: penerimaan konsumen, Enting geti, uji laboratorium, perbaikan kualitas, produksi

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Section: Introductionmentioning

confidence: 99%

The Strategy for Improvement of "Enting Geti" Quality in Production Process with Fuzzy Analytical Hierarchy Process in Blitar Regency, East Java

Mustaniroh

Maligan

Puspitasari

2019

JMA

View full text Add to dashboard Cite

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Peran Struktur Pasar Dan Daya Saing Dalam Meningkatkan Kinerja Umkm Kerajinan Keramik

Abstract: Ceramics of Malang are expected to have competitive advantage in both domestic

Cited by 1 publication

References 12 publications

The Strategy for Improvement of "Enting Geti" Quality in Production Process with Fuzzy Analytical Hierarchy Process in Blitar Regency, East Java

The Strategy for Improvement of "Enting Geti" Quality in Production Process with Fuzzy Analytical Hierarchy Process in Blitar Regency, East Java

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