Peran Shopping Enjoyment Memediasi Pengaruh Hedonic Motivation Terhadap Impulse Buying

Darmaningrum, Putu Cindy Clarista; Sukaatmadja, I Putu Gde

doi:10.24843/ejmunud.2019.v08.i06.p17

Cited by 6 publications

(9 citation statements)

References 5 publications

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“…Berdasarkan hasil analisis, hedonic shopping motivation berpengaruh terhadap positive emotion dengan nilai P-Value sebesar 0.041. Studi sebelumnya menunjukkan bahwa hedonic shopping motivation memengaruhi dan berkontribusi pada peningkatan perasaan positif pelanggan (Darmaningrum and Sukaatmadja 2019;Faisal et al 2020;Fernandes, Semuel, and Adiwijaya 2020;Ramadania et al 2022;Suryaningsih 2020). Diperkuat oleh teori hedonik yang menyoroti hubungan antara motivasi belanja hedonis, kepuasan sensoris dan emosional (Holbrook and Hirschman 1982).…”

Section: Pengaruh Hedonic Shopping Motivation Terhadap Positive Emotionunclassified

Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia

Lutfiani,

Farisi,

Yuliana

2023

EMBISS

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Penelitian ini dilakukan dengan tujuan untuk menganalisis dampak visual merchandising, store atmosphere, hedonic shopping motivation pada impulse buying dengan positive emotion sebagai mediator bagi konsumen KKV Indonesia dengan 120 responden yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dann dianalisis menggunakan metode SEM-PLS dengan bantuan perangkat lunak SmartPLS. Berdasarkan hasil, visual merchandising, store atmosphere dan hedonic shopping motivation berpengaruh signifikan terhadap positive emotion. Positive emotion memiliki dampak signifikan terhadap impulse buying. Positive emotion dapat berperan sebagai mediator dalam hubungan antara visual merchandising, store atmosphere dan hedonic shopping motivation terhadap impulse buying.

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Section: Pengaruh Hedonic Shopping Motivation Terhadap Positive Emotionunclassified

Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia

Lutfiani,

Farisi,

Yuliana

2023

EMBISS

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“…Salah satu hal yang paling penting dalam menawarkan barang atau jasa adalah pemberianpelayanan yang berkualitas. Adanya kualitas yang baik, seseorang akan mampu menikmati kegiatan belanjanya sehingga hal ini akan meningkatkan pembelian impulsif (Darmaningrum & Sukaatmadja, 2019). Kulitas layanan menurut (Sihite & Nainggolan, 2020) adalah pelayanan yang ditujukan untuk konsumen sehingga konsumen bisa memberikan tanggapan yang positif ataupun negatif melalui suatu barang yang dibeli.…”

Section: Pendahuluanunclassified

Pengaruh Kualitas Layanan, Kenikmatan Belanja, Dan Diskon Harga Terhadap Pembelian Impulsif

Astuti,

Wiyadi

2023

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Companies are required to fulfill all desires according to what consumers need, as a result, a company must continue to innovate to build consumer loyalty to a product offered by the company. The research that has been carried out certainly has the aim of analyzing the influence of independent variables including service quality, shopping enjoyment, and price discounts on the dependent variable, namely impulsive purchases at the Shopee market place. The population of this research or research includes S1 students at the Muhammadiyah University of Surakarta. Furthermore, a sample of 115 respondents was taken using the formula, namely Slovin. The method when collecting data is by using a questionnaire that has been distributed via WhatsApp and Instagram social media. Then the sampling technique chosen by the researcher was non-probability sampling with the incidental sampling method processed using the IBM SPSS 25 application. Testing the data instrument used validity and reliability tests. Furthermore, the data analysis used is multiple linear regression analysis. The results of this study prove that service quality, shopping enjoyment, and price discounts have a positive and significant effect on impulse purchases. Keywords: Service Quality, Shopping Enjoyment, Price Discount

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“…Hal ini yang membuat konsumen melakukan impulse buying yang dapat timbul secara sendirinya karena adanya dorongan dalam diri konsumen. Hasil ini sejalan dengan penelitian yang dilakukan oleh (Darma & Japarianto, 2014;Darmaningrum & Sukaatmadja, 2019;Kosyu et al, 2014;Poluan et al, 2019) bahwa peningkatan hedonic motives dalam diri konsumen berpengaruh signifikan terhadap impulse buying.…”

Section: Pengujian Hipotesisunclassified

Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah

Kusumawati

Ariadi²,

Bakhtiar³

2021

JEPA

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Impulse buying has several factors that effect, among others, store image and hedonic motives. This research aims to determine the effect of store image on impulse buying fruit consumers and know the effect of hedonic motives on impulse buying fruit consumers. Location determination using purposive sampling method. The type and source of data used are primary data. Data collection methods in this study used questionnaires and interviews. The sampling method uses a purposive sampling technique, with a total sample of 65 respondents. Variable measurement using a likert scale. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM - PLS), using SmartPLS software. The results showed that there was a significant effect of store image on impulse buying fruit products. Consumer interest in a good store image makes consumers feel happy shopping and makes consumers have a good impression on a store, thus making consumers make impulse buying. showed that there was a significant influence of hedonic motives on impulse buying fruit products. The existence of internal factors that exist in consumers, especially the nature of hedonic motives can shape the perception of consumers doing impulse buying. The recommendation of this research is to develop the influence of impulse buying consumers from other factors.

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Peran Shopping Enjoyment Memediasi Pengaruh Hedonic Motivation Terhadap Impulse Buying

Cited by 6 publications

References 5 publications

Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia

Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia

Pengaruh Kualitas Layanan, Kenikmatan Belanja, Dan Diskon Harga Terhadap Pembelian Impulsif

Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah

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