Peran Perceived Value Memediasi Pengaruh Service Quality Terhadap Customer Loyalty Pada Pelanggan Akasa Kintamani Coffee
Ni Wayan Yarsini,
Gede Suparna
Abstract:Currently the coffee business is predicted to be a business that will continue to grow in the future, and the amount of coffee consumption is predicted to continue to increase. In 2018 the increase in coffee consumption increased by 8%-10%, and in 2021 the coffee business is predicted to increase by 15%-20%. This study aims to determine the effect of service quality, perceived value and customer loyalty of Akasa Kintamani Coffee's. This study uses an associative quantitative approach. This research was conduct… Show more
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