Peran Moderasi Gender dalam pengaruh Attitude, Norm Subjective dan Perceived Behavior terhadap Food Intention: Uji Empiris terhadap Konsumsi Makanan Tradisional
Ria Setyawati,
Elisabeth Milaningrum,
Lisnawaty Simatupang
Abstract:One of the supporting efforts in the tourism sector is the culinary business because it can attract tourists to visit a tourist destination. In this regard, consumption, especially of local or traditional foods and beverages from a region, is seen as food with cultural values. Food is both a physical need and a cultural and social activity. Therefore, the objective of this research involves the role of gender as a moderation factor in the intention to consume traditional foods, considering factors such as atti… Show more
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