Peran Kepuasan dalam Memediasi Pengaruh Persepsi Nilai Pasca Pembelian Terhadap Minat Beli Ulang Pengguna Vending Machine Blue Mart

Umara, Bayu; Suryadi, Dudy; Isnaeni, Septi; Yulianti, Gita; Tumini, Yulia

doi:10.37366/ekomabis.v2i01.148

Cited by 4 publications

(4 citation statements)

References 3 publications

(5 reference statements)

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“…Perceived quality positively influences customer satisfaction, this is said in the American customer satisfaction index (ACSI) model and in the European customer satisfaction index (ECSI) (Askariazad & Babakhani, 2015;Fornell et al, 1996;Susanti et al, 2019). Aryani (2013) proves that the perception of quality affects customer satisfaction which means that the higher the quality of customers experienced by customers, the satisfaction obtained also increases H2: perceived quality has a positive effect on customer satisfaction The Relationship between Perceived Value and Repurchase Intention The perceived value that consumers have in mind will influence purchasing interest when producers are able to market products that can answer consumer expectations (Umara et al, 2021). De Toni et al (2018 assess that perceived value influences repurchase intentions, meaning that consumers who feel higher value or have a good perception of a product will make the same repurchase of a product.…”

Section: Repurchase Intentionmentioning

confidence: 99%

Influence of Quality Perceptions on Repurchase Intentions Of Miniso Products in Jabodetabek

Yoza,

Dwi Lestari

2023

MANAGER

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The purpose of this study is to analyze the effect of perceived quality on repurchase intentions. This type of research is quantitative using a purposive sampling method on 135 customer respondents who buy miniso products in Jabodetabek. The method used to analyze it is the structural Equation Model (SEM-PLS) using the SmartPLS device. The findings of this study are perceived quality has a positive effect on perceived value, perceived quality has a positive effect on satisfaction, perception has a positive effect on repurchase intentions, satisfaction has a positive effect on loyalty, perceived value has no effect on loyalty, satisfaction has no effect on repurchase intentions, perceived quality has no effect on repurchase intention, perceived quality has no effect on repurchase intention and loyalty has a positive effect on repurchase intention.

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Section: Repurchase Intentionmentioning

confidence: 99%

Influence of Quality Perceptions on Repurchase Intentions Of Miniso Products in Jabodetabek

Yoza,

Dwi Lestari

2023

MANAGER

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“…Customer Satisfaction merupakan perasaan senang ataupun sebaliknya setelah membandingkan kinerja maupun hasil yang didapatkan dari barang maupun layanan melalui harapan (Kotler & Keller, 2012). Customer satisfaction termasuk perbandingan antara yang diinginkan Bersama yang diperoleh (Umara et al, 2021). Customer satisfaction perasaan setelah menggunakan produk atau jasa yang digunakan (Khasbulloh & Suparna, 2022).…”

Section: Customer Satisfactionunclassified

Pengaruh Perceived Value Dan E-Service Quality Terhadap Intention to Reuse Yang Dimediasi Oleh Customer Satisfaction Pada Pengguna Grab Di Kota Bandung

Purwanti,

Adialita

2024

JIMEA

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Berdasarkan Survei IPSOS menetapkan super app sebagai aplikasi yang menawarkan tiga layanan digital seperti transportasi (ride-hailing, e-commerce dan pembayaran). Grab menjadi super app terbaik di 6 negara Asia Tenggara termasuk dengan rata-rata total skor 63. Namun berdasarkan Top Brand Index (2023) kategori jasa transportasi online diketahui bahwa Grab mengalami penurunan index pada periode 2021-2023. Hal ini mengidentifikasi adanya masalah pada minat menggunakan kembali Grab yang terlihat dari rendahnya data penggunaan Grab jika dibandingkan dengan transportasi online pesaingnya. Penelitian ini akan melakukan pegujian terhadap variabel perceived value dan e-service quality terhadap intention to reuse yang dimediasi oleh customer satisfaction. Pada penelitian yang sudah dilaksanakan ini memakai populasi masyarakat kota Bandung yang sudah menggunakan aplikasi Grab, adapun jumlah sampel sebesar 120 responden. Pengumpulan data yang dipakai peneliti dengan menyebarkan kuesioner menggunakan google form. Pengujian yang dilakukan oleh peneliti diantaranya regresi linear berganda, uji asumsi klasik, Uji T dan Uji F. Penelitian ini memperlihatkan jika variabel perceived value dan e-service quality berpengaruh terhadap intention to reuse, perceived value dan e -service quality berpengaruh positif dan signifikan terhadap customer satisfaction, dan customer satisfaction berpengaruh memediasi perceived value dan e-service quality terhadap intention to reuse

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“…Upaya untuk membangun atau mempertahankan kepercayaan para pelanggan disebut dengan customer bonding (Cross dan Smith, 2007:1). Sebuah proses dimana pemasar perusahaan berupaya membangun atau mempertahankan kepercayaan pelanggannya guna menjalin hubungan yang menguntungkan satu dengan yang lainnya disebut sebagai customer bonding (Umara et al, 2021).…”

Section: Customer Bondingunclassified

Pengaruh Social Media Marketing Terhadap Purchase Intention Dengan Brand Equity, Brand Engagement, Dan Customer Bonding Sebagai Mediator Pada Media Sosial Instagram Somethinc

Ivanka,

Ardhanari,

Kristyanto

2023

JUMMA

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The existence of social media has influenced social life in society. Something is one of the local brands that implements social media marketing through Instagram. With Instagram followers of more than 1 million followers, they use the social media platform as one of the steps to promote their business. This study aims to examine and analyze the influence of social media marketing variables on purchase intentions mediated by brand equity, brand engagement, and customer bonding on the social media Instagram Somethinc. The sampling method uses a non-probability sampling technique with a purposive sampling technique. The sample used in this study was 115 respondents who live in Surabaya. Data collection tool used is a questionnaire. The data analysis technique used is Structural Equation Modeling – Partial Least Square (SEM PLS). The research results obtained are hypothesis 1, hypothesis 2, hypothesis 3, hypothesis 4, hypothesis 5, hypothesis 6 accepted. In addition, the results of the study also show that social media marketing has a positive and significant effect on purchase intentions through brand equity, brand engagement, and customer bonding.

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Peran Kepuasan dalam Memediasi Pengaruh Persepsi Nilai Pasca Pembelian Terhadap Minat Beli Ulang Pengguna Vending Machine Blue Mart

Cited by 4 publications

References 3 publications

Influence of Quality Perceptions on Repurchase Intentions Of Miniso Products in Jabodetabek

Influence of Quality Perceptions on Repurchase Intentions Of Miniso Products in Jabodetabek

Pengaruh Perceived Value Dan E-Service Quality Terhadap Intention to Reuse Yang Dimediasi Oleh Customer Satisfaction Pada Pengguna Grab Di Kota Bandung

Pengaruh Social Media Marketing Terhadap Purchase Intention Dengan Brand Equity, Brand Engagement, Dan Customer Bonding Sebagai Mediator Pada Media Sosial Instagram Somethinc

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