Peran Inovasi Produk Dalam Memediasi Pengaruh Orientasi Pasar Terhadap Kinerja Bisnis Ukm Kedai Kopi

Rachmasari, Amara Dyah; Suprapti, Ni Wayan Sri

doi:10.24843/ejmunud.2022.v11.i02.p06

Cited by 4 publications

(4 citation statements)

References 9 publications

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“…Produk kopi saat ini telah mengalami perkembangan dalam hal pengolahan dan inovasi rasa. Hal tersebut merupakan tuntutan tren dan gaya hidup yang dapat mempengaruhi orientasi pasar penikmat kopi (Rachmasari & Suprapti, 2022). Namun, perlu diingat bahwa pecinta kopi justru akan mencari kopi yang memiliki cita rasa yang otentik.…”

Section: Pendahuluanunclassified

Kunci Sukses Usaha Kedai Kopi (Studi Kasus - Aming Coffee)

Normagiat,

Syaifudin

2023

J. Borneo Akcaya

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Warung kopi sering dijadikan tempat bersilahturahmi, bersantai setelah bekerja, berdiskusi tentang bisnis, atau sekedar mengobrol. Budaya ngopi saat ini telah bergeser tidak hanya sebagai cara rekreasi dan relaksasi, tetapi telah menjadi gaya hidup masyarakat. Perkembangan bisnis warung kopi berkembang pesat saat ini, diantaranya adalah Aming Coffee, yang pada awalnya berskala lokal dan sekarang sudah berskala nasional. Satu hal yang menarik dan penting untuk diteliti berkenaan dengan faktor yang berpengaruh atau bercitra baik di mata pelanggan. Penelitian ini menggunakan metode observasi terhadap kondisi lokasi dan pengunjung. Kuisioner serta wawancara semi-terstruktur dilakukan untuk memperoleh data persepsi pengunjung terhadap variabel kualitas layanan (X1), harga (X2), produk (X3), lokasi (X4) dan keputusan pembelian (Y). Selanjutnya, data dianalisis secara regresi multilinear berganda dengan menggunakan data analysis tool MS excel 365 untuk mengetahui faktor yang berpengaruh terhadap keputusan pembelian. Hasil observasi memperlihatkan terjadinya peningkatan kunjungan Aming Coffee pada waktu sore hari. Total kunjungan tercatat berfluktuasi pada awal dan pertengahan pekan, dan mencapai puncaknya pada akhir pekan. Berdasarkan analisis regresi multilinear berganda, diperoleh hasil bahwa faktor kualitas layanan (X1), harga (X2), produk (X3), lokasi (X4) secara bersama-sama berpengaruh nyata terhadap keputusan konsumen untuk ngopi ke Aming Coffee (Y). Kesimpulannya adalah bahwa kualitas layanan, harga, produk, lokasi, kesemuanya memiliki pengaruh yang seimbang terhadap keputusan konsumen untuk ngopi ke Aming Coffee

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Section: Pendahuluanunclassified

Kunci Sukses Usaha Kedai Kopi (Studi Kasus - Aming Coffee)

Normagiat,

Syaifudin

2023

J. Borneo Akcaya

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“…Increasing market networks and sales volume can also be achieved by optimizing Google Business features. According to Rachmasari & Suprapti (2022), entrepreneurs, especially in the food industry, use entrepreneurial marketing to demonstrate their company's future ambitions, willingness to try new things, and willingness to take calculated risks. Entrepreneurs who have a strong focus on product innovation and the ability to generate new ideas have the ability to generate large profits quickly, but those who do not have these traits usually experience stagnation in their sales.…”

Section: Introductionmentioning

confidence: 99%

The Role of Entrepreneurial Marketing, Digital Marketing Through Product Innovation on SMEs Business Performance

Rike Selviasari,

Sudarmiatin

2024

JAMBAK

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As the Indonesian economy develops, SMEs continue to be an important sector in the commercial landscape. Tofu sector entrepreneurs in Jombang Regency are the subjects of this research. The aim of this research is to examine the influence of digital marketing strategies and entrepreneurship on business performance which is influenced by the suitability of innovative products. The author conducted research using a sample size of 150 SME business actors using quantitative methods with a descriptive approach. According to this research, the impact of digital marketing on business performance is significantly reduced, and the influence of entrepreneurial marketing policies on business performance is significantly reduced through product innovation. Based on research findings, increasing product innovation and digital proficiency

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“…Previous studies on the connection between innovation and MSMEs' performance still yielded inconsistent results. Research conducted by Antari & Widagda (2019), Hasna (2021), Hendriyanto (2015, Joko et al (2022), Rachmasari & Suprapti (2022), Ranatiwi & Mulyana (2018), Thohary et al (2022), andLatifah et al (2020) explains that innovation can significantly influence the improvement of MSME performance. However, this is not consistent with the research conducted by Permana (2018) and William et al (2023), which elaborates that innovation does not impact the improvement of MSME performance.…”

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confidence: 99%

The Impact of Innovation and Government Intervention on the Performance of Micro, Small and Medium Enterprises

Miar

2023

Shirkah

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During the COVID-19 pandemic, Micro, Small and Medium Enterprises (MSMEs) experienced a decline in performance due to low product demand. Therefore, various efforts need to be undertaken to enhance MSMEs' performance in Indonesia. Addressing this issue, this research aims to examine the influence of innovation and government intervention in improving the performance of SMEs in Indonesia. The study employs a quantitative approach with a population of MSME actors in Central Kalimantan, a province of Indonesia. Through proportional random sampling, 356 SME operators were identified as respondents for this study. Data were collected using a survey method and analyzed using simple and multiple linear regression. The results indicate that innovation and government intervention have a positive and significant impact on improving MSMEs' performance both partially and simultaneously. Therefore, this research implies that the more MSMEs engage in innovation and with government involvement in efforts to support MSME development, the greater the opportunity to enhance MSME performance in Indonesia.

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Peran Inovasi Produk Dalam Memediasi Pengaruh Orientasi Pasar Terhadap Kinerja Bisnis Ukm Kedai Kopi

Cited by 4 publications

References 9 publications

Kunci Sukses Usaha Kedai Kopi (Studi Kasus - Aming Coffee)

Kunci Sukses Usaha Kedai Kopi (Studi Kasus - Aming Coffee)

The Role of Entrepreneurial Marketing, Digital Marketing Through Product Innovation on SMEs Business Performance

The Impact of Innovation and Government Intervention on the Performance of Micro, Small and Medium Enterprises

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