2019
DOI: 10.14710/jab.v8i1.23961
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Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM

Abstract: Temuan hasil penelitian ini menunjukkan bahwa: (1) Peran Pemerintah berpengaruh signifikan pada Kapabilitas inovasi; (2) Peran Industri berpengaruh signifikan pada Kapabilitas Inovasi; (3) Daya Eksplorasi produk berpengaruh signifikan terhadap Kapabilitas Inovasi; dan (4) Daya Ekplorasi produk berpengaruh signifikan pada Kinerja Pemasaran. Sampel dalam penelitian ini 240 orang pelaku UKM Busana Muslim dan teknik analisis menggunakan Structural Equation Modelling dan AMOS version 20 dalam pengolahan data dan ti… Show more

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Cited by 2 publications
(3 citation statements)
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“…MSME actors considered this role beneficial for MSME management performance in supporting production activities and expanding marketing areas. These results are supported by Farida (2019), concluding that an industry experiencing an increase will affect the innovation capability of MSMEs. It means that the business is growing by producing various products or differentiation that will increase market expansion to increase the profits of MSME actors.…”
Section: Discussionmentioning
confidence: 61%
See 1 more Smart Citation
“…MSME actors considered this role beneficial for MSME management performance in supporting production activities and expanding marketing areas. These results are supported by Farida (2019), concluding that an industry experiencing an increase will affect the innovation capability of MSMEs. It means that the business is growing by producing various products or differentiation that will increase market expansion to increase the profits of MSME actors.…”
Section: Discussionmentioning
confidence: 61%
“…Strengthening academics, a pentahelix element, can be performed by developing various innovations in curriculum, technology, and a supportive learning system to increase the ability to manage the role of pentahelix, primarily in the economic field (Halibas, Sibayan & Maata, 2017). Academia intellectuals from universities cannot increase the ability to innovate products, processes, markets, services, and products in the company (Farida, 2019).…”
Section: Discussionmentioning
confidence: 99%
“…Pembahasan mengenai upah merupakan hal yang sangat krusial dan selalu memantik perdebatan dalam khasanah hukum ketenagakerjaan yang merupakan sebagai salah satu unsur hubungan kerja selain pekerjaan dan perintah, upah merupakan imbalan dari pemberi kerja atas pekerjaan yang telah dilakukan oleh pekerja dan merupakan hak mutlak dari pekerja (Izzati, 2023). Kesejahteraan pekerja adalah balas jasa pelengkap (material dan non material) yang diberikan berdasarkan kebijaksanaan perusahaan, apabila tidak segera diatasi dapat menyebabkan kasus perselisihan hubungan industrial akibat tidak harmonisnya hubungan antar pihak-pihak tersebut (Faricha & Prabawani, 2019).…”
Section: Pendahuluanunclassified