Peptides, proteins and peeling active ingredients: exploring ‘scientific’ language in English and French cosmetics advertising

Ringrow, Helen

doi:10.4000/esa.1322

Cited by 8 publications

(4 citation statements)

References 12 publications

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“…The lexical choice "active" comes with clinical connotations and together with the claim that there are 21 such substances, gives the idea that the serum is an effective scientific solution (cf. Coupland 2003;Ringrow 2014). There is, however, no information regarding how the turmeric, or the other 20 ingredients were extracted, why this serum is effective and how it can help consumers achieve "healthier, visibly younger looking skin."…”

Section: Unifying Science and Naturementioning

confidence: 99%

The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis

Kenalemang-Palm

Eriksson

2021

Social Semiotics

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This paper examines the marketing of trending green cosmetic products containing natural ingredients and coming with claims to keep skin health-enhancing and age-defying benefits. This is fostered by the growing importance of successful ageing and the neoliberal self-care agenda. Adopting the notion of "integrated design" from Multimodal Critical Discourse Analysis (MCDA), this paper looks at the communicative affordances of the web and how marketers of "green" cosmetics connect these to science. The analysis shows that the integrated design of the webpages allows cosmetic companies to connote science while glossing over significant details, leaving causalities, classifications, and processes unspecified. This marketing frames fighting the "look" of ageing as a moral and ethical consumption choice. Such choices relate to self-care regimes of a "successful" neoliberal citizenship.

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Section: Unifying Science and Naturementioning

confidence: 99%

The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis

Kenalemang-Palm

Eriksson

2021

Social Semiotics

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“…Silva and Simonian remind us that advertising is about communication and in fact that advertising agencies can be quite innovative in their communications approaches (hence their interest in whether or not the pan-Amazonian advertising community innovates in sustainable ways) and that advertising (in the form of social marketing) can be undertaken for public good (as in the case of public health campaigns) or pro-environmental reasons (for example advertising campaigns undertaken by environmental non-governmental organisations (NGOs)). Some work is beginning to emerge that explores how consumers understand scientific (or often pseudoscientific) claims in advertising (see for example : Dodds, Tseëlon and Weitkamp [2008]; Ringrow [2014] ) and content analysis studies seeking to understand the ways that scientific claims are made in advertising (see for example: Leonidou et al [2011]; Torres [2013] ), but this remains a relatively under explored area of science communication.…”

Section: Where Does Advertising Fit In?mentioning

confidence: 99%

Trust, advertising and science communication

Weitkamp¹

2016

JCOM

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This issue of JCOM presents some interesting challenges relating to trust and the media ecology that supports science communication. Weingart and Guenther have organised a set of commentaries considering the issue of trust and media from different points of view, by asking for responses to their paper 'Science Communication and the Issue of Trust'. The commentaries focus on traditional and social media and the actors that contribute to media content, though they do not consider 'paid for' content (also known as advertising), which is the subject of a paper by Silva and Simonian also published in this issue of JCOM.

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“…A further forum for the publication of stylistics work written both in English and French is Études de Stylistique Anglaise, the journal of the Société de Stylistique Anglaise (some articles have already been reviewed in previous sections). Jobert (2014), for instance, discusses the use of 'l'anaphore rhétorique' to describe spatial themes in The Buddha in the Attic; Chauvin (2014) focuses on issues of cohesion and coherence in stand-up comedy, and Ringrow (2014) explores scientific language in French and English cosmetics advertising.…”

Section: Non-english Stylisticsmentioning

confidence: 99%

The Year’s Work in stylistics 2014

Montoro

2015

Language and Literature: International Journal of Stylistics

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Stylistics investigates style. A straightforward enough task, it might seem to the uninitiated. Stylisticians, on the other hand, see the investigation as a complex, diverse, intricate and sophisticated enterprise firmly grounded in linguistics. The question of how to define what style actually is does not, nor will it ever, have a simple answer. However, scholars whose work falls (in the strictest or loosest of senses) within the remit of stylistics concur as to how best to proceed when trying to account for it. For Simpson (2014: 4), stylistics' approach to style is primarily informed by the three 'Rs': Rigour, Retrievability and Replicability. Stockwell and Whiteley (2014: 1) emphasise that 'stylistics is the proper study of literature', meaning that it is 'delineated by rules and principles, and by reasonable, open and honest argument'. For Burke, stylistics 'is a kind of linguistic-forensic, literary discourse criticism' (Burke, 2014: 3). These three statements illustrate the defining methodological essence of the discipline: for as long as style is thoroughly, comprehensively and rigorously researched, stylisticians will openly and unashamedly make use of whichever analytical framework or theoretical tenets that can best account for it.The open embrace by stylistics of a variety of influences explicates its intrinsically interdisciplinary nature which, in turn, gives rise to fruitful and diverse research. The year 2014 has certainly not disappointed in that respect because it has witnessed the publication of diverse work from research on new text-types or genres (e.g. literary gaming) to research informed by corpus and multimodal approaches. As has been customary in previous Year's Work articles, the following pages have been divided into sections, each grouping together publications connected by similar interests, whether these are insights from cognate disciplines or particular analytical frameworks. Having said that, this division has a primarily explanatory function and should not be taken to indicate some hermetic compartmentalisation; in fact, as I go on to discuss, cross-fertilisation between the various research areas has been both bountiful and productive. General issues of styleThree key 2014 publications have already been referred to: Simpson's second edition of Stylistics (2014), Stockwell and Whiteley's The Cambridge Handbook of Stylistics 596395L AL0010.1177/0963947015596395Language and LiteratureMontoro research-article2015 Review Article Language and Literature 24(4) (2014) and Burke's The Routledge Handbook of Stylistics (2014). The danger of reviewing Handbooks of the calibre of Stockwell and Whiteley's (2014) and Burke's ( 2014) is that, inevitably, the review is limited by space constraints. What follows is a humble attempt at describing these two collections which represent major contributions to the field as they significantly develop stylistics tenets by expanding on existing ideas (even in supposedly classic topics), by bringing in original and detailed text analyses or, indeed, by a...

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Peptides, proteins and peeling active ingredients: exploring ‘scientific’ language in English and French cosmetics advertising

Cited by 8 publications

References 12 publications

The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis

The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis

Trust, advertising and science communication

The Year’s Work in stylistics 2014

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