“…Finally, the researchers in this study used net effect modelling, also known as a symmetrical method, to investigate the phenomena under investigation, which, as is often the case in studies of human behaviour, fails to reveal its intricacies. Therefore, researchers have recommended an asymmetrical strategy (Pappas and Woodside, 2021;Al-Emran et al, 2023;Abbasi et al, 2022aAbbasi et al, , 2022bBinsawad et al, 2022) to uncover the full complexity of human behaviour.…”