Abstract:Men and women typically help others in gender stereotypic ways (gender-consistent helping), but how might people judge helpers who do so in counter-stereotypic ways (gender-inconsistent helping)? Most of the time helpers are viewed favorably, but behaviors that deviate from gender stereotypes tend to elicit social sanctions from others. Thus, gender-inconsistent helping presents a paradox wherein people may anticipate facing negative judgments from others despite helping being a positive, prosocial act. Across… Show more
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