This article reports on a study of the relationship between expressive individualism, an important characteristic of individualistic cultures, and different varieties of prayer. Four dimensions of expressive individualism (autonomy, setting oneself apart from others, personal development, and the expression of emotions) and four types of prayer (petitionary, religious, meditative, and psychological) were distinguished. Data were collected from participants in internet forums on Christian religiosity (N ¼ 158); they were asked to complete questionnaires about expressive individualism and prayer. The relationship between expressive individualism and prayer was found to be an ambivalent one, and one that is negatively dominated by autonomy. After eliminating the effect of autonomy, two patterns remain visible, both of them characterised by a positive connection to religiosity. Setting oneself apart from others is associated with petitionary and religious prayer; personal development with meditative and psychological prayer. The explanation of this concealed longing for religion is sought in the pressure resulting from expressive individualism as a way of life.